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Jekaterina AfanasjevaJA
Open to opportunities

Jekaterina Afanasjeva

@jekaterinaafanasjeva

Performance Creative Designer using motion design and generative AI to create high-performing video ads for SaaS growth.

Latvia
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What I'm looking for

I’m looking for a role where I can lead performance creative for paid social, blending video editing, motion design, and generative AI—running creative testing to improve user acquisition while building premium brand campaigns.

I’m a Performance Creative Designer with 7+ years of experience creating high-performing video ads, premium brand campaigns, and AI-powered content for SaaS companies, mobile apps, and global digital brands. I combine creative strategy, motion design, video editing, and generative AI to produce scroll-stopping creatives that drive user acquisition, engagement, and business growth.

My work focuses on performance: I build scroll-stopping hooks and viral creatives using psychological triggers, trend analysis, and AI tools, then tailor UGC, animated, explainer, and hybrid creatives for paid social conversion funnels. At Nutrameg, I produced AI-powered performance video ads aimed at user acquisition and revenue growth.

Previously, I produced and edited 120+ videos at TheSoul Group, supporting brands like 5 Minutes Craft and Crayola. I contributed to 600M+ views on YouTube/Facebook/Instagram, helped drive content strategies that boosted video views to 200M+ across platforms, and supported increases by 40% for key brand work.

I also bring strong creative production breadth—from 3D modeling and animation for marketing visuals (Upwork) to full video production from filming to publishing. Earlier in my career, I worked in sales project management and journalism/photo/video production, which sharpened my market research, storytelling, and attention to detail.

Experience

Work history, roles, and key accomplishments

Nutrameg logoNU
Current

Performance Ads Ai Video Creator

Nov 2025 - Present (8 months)

- Producing AI-powered performance video ads that drove user acquisition and revenue growth.
- Crafting scroll-stopping hooks and viral creatives using psychological triggers, trend analysis, and AI tools.
- Designed UGC, animated, explainer, and hybrid ad creatives optimized for paid social conversion funnels.

Upwork logoUP

Multimedia Content Creator, Video & Ai | 3D Designer

Jan 2025 - Jan 2026 (1 year)

- Creating engaging social media reels and polished video content;
- 3D modeling and animation for digital products and marketing visuals;
- Scriptwriting and storytelling for impactful brand campaigns;
- Producing AI-generated videos for social media and marketing ads;
- Developing cohesive brand strategies and visual identities;
- Designing social media assets that boost audience engagement;

UP

Multimedia Content Creator

Upwork

Jan 2025 - Jan 2026 (1 year)

Created engaging social media reels and polished video content, including 3D modeling and animation for marketing visuals. Wrote scripts and produced AI-generated videos for social media and marketing ads while developing brand strategies and visual identities.

TheSoul Group logoTG

Content Creator I Video Designer I Producer

Nov 2022 - Jan 2025 (2 years 2 months)

Brands: "5 Minutes Craft", "ADME", "Bright side", "5 Minutes Craft Men", "Crayola", "Qubic Games", "Michaels".
Produced, filmed, and edited 120+ videos with 600+ million views on YouTube and Facebook, Instagdam.

-Created and edited 120+ videos, generating 600 M+ views.
14 videos became "hits," with 84 M +views.
-Managed full video production cycle from filming to publishing.
-Developed content s

TheSoul Group logoTG

Production Video Designer

Nov 2021 - Oct 2022 (11 months)

Brands: "5 Minutes Craft", "ADME"

- Analyzed market data to optimize content strategies and collaborated with teams to create high-quality video content.
- Developed engaging multimedia content across various platforms, ensuring brand consistency and effective audience engagement.
- Set location and lighting for shoots, imagining scenarios to enhance storytelling.
- Sourced and managed actors and

Frame House manufacturer, SIA logoFS

Sales Project Manager

Feb 2018 - Oct 2021 (3 years 8 months)

- Successfully managed over 35 projects from inception to completion with both B2B and B2C clients.
- Recognized as Top Manager in 2019 for exceptional sales performance.
- Increased client base by 15% through strategic sales initiatives and marketing campaigns.
- Analyzed market trends to identify growth opportunities, improving client satisfaction by 20%.
- Led interdisciplinary teams, fostering

Immanuel Kant Baltic Federal University logoIU

Photographer

Sep 2014 - Jun 2016 (1 year 9 months)

- Documented children's developmental activities through photography, enhancing the organization's image and bolstering its social media presence.
- Produced advertising photo and video content tailored for social media platforms, local newspapers, and other promotional materials to support comprehensive marketing campaigns.
- Collaborated closely with diverse teams to conceptualize and execute ph

Вести Сегодня logo

Photograher / Journalist

May 2014 - Oct 2014 (5 months)

- Researched events for comprehensive coverage and storytelling.
- Developed captivating photo content for various themes, including news and city events.
- Specialized in Portrait, Sport, Motion, and Food-session photography.
- Collaborated with editors to enhance photo quality using Photoshop and Lightroom.
- Contributed to team success through innovation and attention to detail.
- Adapted quick

Biznes & Baltiya logoBB

Journalism Intern

Jun 2013 - Sep 2013 (3 months)

- Conducted comprehensive analysis of historical newspaper content to inform editorial strategies and future directions.
- Successfully completed assignments under the guidance of esteemed Editor-in-Chief Alexander Krasnovsky, contributing to the newspaper's success.
- Engaged actively in visiting exhibitions spanning diverse subjects, enriching content creation and journalistic perspectives.
- Cr

Education

Degrees, certifications, and relevant coursework

IU

Immanuel Kant Baltic Federal University

Bachelor's degree, Convergence Journalism

2012 - 2016

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