Open to opportunities

nikhil idicula

@nikhilidicula

Message

I scale social brands through data-driven content, talent partnerships, and measurable growth.

India

Message

What I'm looking for

I'm looking to lead social, digital, and content marketing that combines creative storytelling, talent partnerships, and performance analytics to build culturally relevant brands and deliver measurable ROI.

I've led social and digital marketing for Amazon India, BookMyShow, Rebel Foods, Livspace, Happiest Health, Festival Sherpa, and PMJ Jewels, building brands through content, community, and culture-led campaigns.

At Amazon India, I grew social following by 90% while managing a community of more than 10 million users and standardised the brand's digital tone of voice and design language. I've also driven 200% social growth for Rebel Foods, 150% engagement growth at BookMyShow, and a 170% increase in web traffic and engagement at Festival Sherpa.

I combine creative storytelling, influencer and celebrity partnerships, performance analytics, ORM, and Generative AI to create campaigns that deliver real commercial impact, including 6 million YouTube views and a 5x sales increase.

Experience

Work history, roles, and key accomplishments

Current

Assistant General Manager, Digital & Social Media Marketing

Current

PMJ Jewels

Dec 2025 - Present (8 months)

Leading digital and social media marketing strategies for PMJ Jewels, focusing on brand growth and engagement.

Social Media Strategy Digital Marketing Content Strategy Brand Management

Current

Freelance Social Media Marketer & Copywriter

Current

Self Employed

Sep 2025 - Present (11 months)

Providing freelance social media marketing and copywriting services to various clients.

Social Media Marketing Copywriting Content Creation

Professional Development & Part-Time Experience

Multiple

Jun 2023 - Aug 2025 (2 years 2 months)

Engaged in professional development and part-time roles in London.

Social Media Manager

Happiest Health

Jun 2022 - Dec 2022 (6 months)

Launched Happiest Health's digital presence using a digital-only promotional strategy, building a dedicated audience from the ground up through influencer collaborations.

Social Media Management Influencer Marketing Content Strategy Digital Strategy

Social Media Manager

Amazon India

Apr 2020 - Jun 2022 (2 years 2 months)

Managed social media for Amazon India, achieving a 90% increase in following and managing a digital community of over 10 million users. Standardised the digital Tone of Voice and design language.

Social Media Management Community Management Brand Strategy Content Strategy Analytics

Social Media Manager

Livspace

Nov 2019 - Apr 2020 (5 months)

Boosted digital brand engagement by 50% through data-driven content pivots and creative direction.

Social Media Management Content Strategy Analytics

Social Media Manager

Rebel Foods

Nov 2018 - Nov 2019 (1 year)

Drove a 200% growth in social media presence within 12 months through a talent-led engagement strategy.

Social Media Management Influencer Marketing Content Strategy Brand Growth

Assistant Manager, Marketing

BookMyShow

Jun 2014 - Nov 2018 (4 years 5 months)

Boosted digital brand engagement by 150% through data-driven content pivots and creative direction. Orchestrated social media pre-sale buzz for high-profile concerts, achieving sell-outs in under 60 minutes.

Marketing Social Media Management Event Marketing Influencer Partnerships Content Strategy