At Journelle, I lead art direction and strategic marketing design across email, ecommerce, landing pages, app, social, advertising, print, signage, and packaging for B2C and B2B audiences.
I partner closely with the CEO and Marketing Manager, manage visual-content operations, and produce and art direct more than six photoshoots each year. I also mentored a changing creative team of graphic designers, a copywriter, and a visual merchandiser.
As Contract Art Director at Cosabella, I helped transition the brand into new King & Partners branding through ecommerce, campaign photography, email, landing-page, and print design. I managed two designers, streamlined workflow and project management, and art directed more than eight seasonal photoshoots annually.
Through Nicole Jones Graphic Design and earlier roles at The Tea Can Company and Journelle, I've created branding, websites, marketing materials, email campaigns, catalogs, social content, and production-ready designs while collaborating with clients, vendors, teams, and contractors.
