Nico Kollek

I build and run three Shopify stores—Easy Solen, Nexora Vitalring, and Nuvora—from product research through ongoing marketing.

I use Microsoft Clarity to understand user behavior, identify purchase barriers, and develop practical optimization hypotheses for product pages and the customer journey. Through data-driven improvements, I've increased conversion rates from 3% to as much as 10%.

I also developed my own tool for automated template creation based on conversion psychology. My work combines positioning, sales psychology, creative testing, and landing-page concepts.

Alongside my projects, I'm completing practical e-commerce coaching focused on Shopify, CRO, positioning, and sales psychology. I also support other store operators with structured analyses, from initial assessment and weakness analysis to concrete optimization hypotheses.