At Vkusno i Tochka, I lead strategy, roadmap, and delivery for an 11M+ MAU B2C platform spanning iOS, Android, web, and admin tools. I manage four Product Owners across Ordering & Payments, Delivery, CVM, and Loyalty, and partner with CPO, CTO, commercial, data, and engineering teams.
I've helped drive 2.5-year platform growth of 37% in monthly active customers, 34% in average order value, and 7 percentage points in digital sales penetration. I launched loyalty, segmentation, push notifications, and a second payment-provider integration, while moving delivery from an external vendor to an in-house model.
Previously, I owned integration capabilities for a retail brokerage platform at RSHB-Intech and a B2B EDI product at Docrobot, including an HR EDI MVP launch in Kazakhstan for Magnum. My foundation in systems analysis includes data warehouses, ETL processes, data marts, and B2B application integrations.
