Nicholas Barraclough

Leads cross-functional commercial strategy for a ~£11m ARR product line, driving new ARR and retention targets. Co-led rollout of Claude-based skills infrastructure, compressing report cycles from days to minutes.

Led and coached the Solutions Consulting team, increasing win rate from 15% to 27% and closing multiple six-figure enterprise deals. Embedded qualification discipline and led GTM strategy on positioning and pricing.

Owned enterprise sales strategy and led technical and product roadmaps for high-value prospects. Coached peers and partnered with Product, Marketing, and CS to sharpen go-to-market positioning.

Designed demo processes, sales materials, and forecasting models still in use. Drove adoption of SPICED across the sales team and created pricing models for new and existing business.

Managed a ~£6m ARR portfolio of ~80 clients, leading Executive Business Reviews and strategic webinars. Overhauled client categorisation and built playbooks for segmentation, prioritisation, and retention forecasting.

Managed a £6m ARR segment achieving 90% gross retention against a 70% target. Coached CSMs and led go-to-market for a new product line, recognised in Loyalty Magazine Top 30 Under 40.

Owned day-to-day campaign setup, optimisation, and revenue expansion across a 120+ client portfolio as an in-house referral marketing SME.

Built the European business from scratch, designing the product proposition and closing the first European customer. Ran all commercial and operational functions through to wind down.

BSc in Sport & Exercise Science from Nottingham Trent University, completed from 2007 to 2010.