At Automated Creative, I lead a team of five CSMs across the UK, Toronto and India for a B2B SaaS platform that builds and optimises ad creative using live data. Between January and October 2026, we reduced logo churn from 40% to 28% and increased NRR from 105% to 118%.
At Criteo, I managed 40 publishers and two agency holding companies on CGrid, a curation and activation platform worth £15M a year in revenue. I partnered with Sales to drive agency activation, adoption and value realisation.
At Adslot, I led a global Customer Success organisation of 20 and managed WPP across seven markets. I helped grow combined Symphony licence fees and media traded via the Symphony–Adslot Media integration from $12M to $30M a year, and built customer health, escalation and onboarding processes using Zendesk and HubSpot.
