Nguyễn Trịnh Thảo Uyên
@nguyntrnhthouyn
I’m a research-driven MBA candidate and lecturer focused on trade, ESG, and data-driven sustainability insights.
VietnamWhat I'm looking for
I combine teaching and research to turn complex sustainability and trade questions into actionable insights. As a Lecturer at PTIT, I designed and delivered Digital Marketing lectures and practical sessions, developing curriculum materials, assessments, and mentoring students through research-based projects on social media analysis and digital campaign evaluation.
My research centers on firm performance, sustainability, and development-oriented evidence, including SME barriers to ESG adoption and consumer perceptions toward vegan food. I work with qualitative and survey-based data, conducting data screening, construct validation, and structural model analysis using SmartPLS, and performing empirical trade dataset analysis in STATA—while preparing manuscripts for journal submission.
Experience
Work history, roles, and key accomplishments
Lecturer
Posts and Telecommunications Institute of Technology (PTIT)
Apr 2026 - Present (3 months)
Designed and delivered lectures and practical sessions in Digital Marketing, translating theoretical concepts into accessible undergraduate content. Developed curriculum materials and assessments, mentored research-based student projects, and led marketing club events and student research activities.
Research project
FTU
Jan 2025 - Present (1 year 6 months)
Performed empirical analysis of trade datasets to quantify the relationship between GVC and ESG. Prepared materials for journal submissions based on the research results.
International Cooperation Office
SEPT Program
Jan 2025 - Present (1 year 6 months)
Advised prospective applicants to the SEPT-MBA joint master’s program and supported students during their studies and transfer to Leipzig University. Helped prepare and review documentation related to the inter-university cooperation agreement.
Research Assistant
HUST
Jan 2024 - Present (2 years 6 months)
Assisted a qualitative research project studying barriers and challenges SMEs face in Vietnam when adopting ESG practices. Collected and analyzed secondary data from corporate sustainability disclosures, national reports, and consumer studies.
Research Collaborator
The Institute for Innovation and Sustainable Development
Sep 2022 - Mar 2026 (3 years 6 months)
Conducted empirical research on consumer perceptions and behavioral intentions toward vegan food consumption. Used survey-based primary data and performed data screening, construct validation, and structural model analysis using SmartPLS.
Education
Degrees, certifications, and relevant coursework
Universität Leipzig
Master of Business Administration, Business Administration
2024 - 2026
Earned a Master of Business Administration (MBA) at Universität Leipzig from 2024 to 2026.
Thuong Mai University
Bachelor of Arts, Marketing Management
2019 - 2023
Completed a B.A. minor in Marketing Management at Thuong Mai University from 2019 to 2023.
Thuong Mai University
Bachelor of Arts, Information System Management
2018 - 2022
Completed a B.A. in Information System Management (Information Management System) at Thuong Mai University from 2018 to 2022.
Availability
Location
VietnamAuthorized to work in
Salary expectations
Job categories
Skills
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