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Nerina Vicuña

@nerinavicunia

Brand Experience Designer working independently, creating end-to-end identity systems that connect digital environments with physical spaces.

Argentina

Message

As an independent Brand Experience Designer, I’ve directed 30+ complete branding projects since 2020, translating business objectives and market insights into cohesive visual systems and cross-channel communication.

I take projects from discovery and brand strategy through identity, signage, spatial design, touchpoints and launch. My work connects digital environments with physical and commercial spaces.

I’ve coordinated cross-functional teams including architects, interior designers, engineers, printers and marketing partners on architectural and commercial brand rollouts. My projects have spanned gastronomy, retail, technology, sports, healthcare, real estate and pets.

I also manage project operations, including budgets, timelines, technical documentation and presentations. When a project calls for it, I develop content strategies and produce photography, video, copy and social media content.

Experience

Work history, roles, and key accomplishments

Current

Brand Experience Designer | Sr Graphic Designer | Creative Project Lead

Current

Independent

Jan 2020 - Present (6 years 9 months)

Senior-level creative professional specializing in end to end brand identity systems and experiential design that seamlessly transition from digital environments into physical and commercial spaces. Grounded in a strategic approach, I drive projects from initial discovery and brand strategy through to signage, spatial design, touchpoints and final launch.

Key achievements and responsibilities

-

Event Brand Designer

Independent Consultant

Apr 2018 - Mar 2020 (1 year 11 months)

Designed identities and visual experiences for weddings, birthdays and social events.

- Developed event identities, stationery, signage, installations and decorative graphics.
- Prepared print-ready production files and coordinated suppliers and production.
- Managed shipping and remote production coordination across Buenos Aires.
- Supported event communication and social media content.

Press and Graphic Designer

Honorable Concejo Deliberante de Carlos Casares

Jan 2015 - Jan 2016 (1 year)

- Produced institutional photography and event coverage.
- Designed institutional graphic materials.
- Created content for Facebook and other institutional communication.
- Supported visual documentation of public activities and events