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Valentina Ulian

@valentinaulian

Message

I build cohesive brand identities, campaigns, and visual systems across every touchpoint.

Argentina

Message

I've built brand identities, campaigns, and visual systems through my independent practice since 2017, taking ideas from concept to production.

At Beex, a software factory startup, I expanded an existing logo into a scalable identity system and created guidelines, applications, and frameworks for consistent use across touchpoints.

At Glow Marketing, I led visual design for multi-channel clients, shaping brand campaigns and digital experiences alongside strategists, copywriters, and clients.

My work spans campaigns, landing pages, packaging, wayfinding, event collateral, social content, ads, and presentation decks. I balance visual craft, clear storytelling, and practical design thinking while keeping brands recognizable and consistent.

Experience

Work history, roles, and key accomplishments

Current

Brand Designer & Art Director

Current

Independent Practice

Jan 2017 - Present (9 years 8 months)

Led brand identity and visual system development from concept to production, translating strategy into cohesive visual languages. Evolved established brands through rebrands and campaigns.

Brand Identity Visual Systems Creative Concepts Art Direction Typography Layout Campaign Design

Brand Designer

Beex

Jan 2025 - Jan 2026 (1 year)

Expanded an existing logo into a scalable brand identity system, developing creative guidelines and applications. Designed digital experiences, social content, campaigns, ads, and presentation decks.

Brand Identity Visual Systems Creative Guidelines Digital Design Social Content Campaign Design Presentation Design

Lead Graphic Designer

Glow Marketing

Jan 2023 - Jan 2024 (1 year)

Led visual design for multi-channel clients, translating briefs and strategy into cohesive brand campaigns and digital experiences. Collaborated with strategists, copywriters, and clients to develop creative concepts and art direction.

Visual Design Brand Campaigns Digital Design Art Direction Creative Concepts Collaboration

Graphic Designer

Dabadoo Advertising Agency

Jan 2022 - Jan 2023 (1 year)

Designed campaigns, landing pages, packaging, wayfinding, and event collateral, turning creative concepts into cohesive visual experiences. Managed multiple projects in a fast-paced agency, balancing deadlines and creative quality.

Campaign Design Landing Pages Packaging Wayfinding Event Collateral Project Management