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Nelson Ewert

@nelsonewert

Senior Business Analyst building NPV-based credit policies and analytics that drive premium-card eligibility and rollout decisions.

Brazil
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What I'm looking for

I’m looking for work where I can turn complex data into product, credit, and operational decisions—building models, dashboards, and experiments that improve customer experience, optimize performance, and support strategic growth.

I build decision support for credit, activation, spend, and optimization at Nubank—starting with an NPV-based acquisition policy for Nu’s premium credit card. I’ve expanded premium-card eligibility to roughly 40% of high-income prospects and created the analytical models, dashboards, and monitoring datasets teams use for offer rollout and performance tracking.

Before that, I led A/B tests and decision-support analyses across the investments journey, including NuInvest integration/sunset monitoring tied to 79.7K account openings and R$32.2B in retained AuC after 30 days. Earlier at iFood, I translated logistics customer-experience and fulfillment metrics into dashboards, KPIs, and data models to spot bottlenecks and improve service levels for strategic restaurant partners.

Experience

Work history, roles, and key accomplishments

Nubank logoNU
Current

Senior Business Analyst

Sep 2024 - Present (1 year 11 months)

Credit Card Premium Products Business Area
Led development of the first NPV-based acquisition policy for Nu’s premium credit card, integrating product-specific revenues, costs, and risk assumptions into credit decisions for high-income prospects.
Expanded premium-card eligibility to roughly 40% of high-income prospects and increased releases about 10x to approximately 1.5K per month.
Built analyti

Nubank logoNU

Business Analyst

Dec 2021 - Aug 2024 (2 years 8 months)

Investments Business Unit
Designed and executed A/B tests, performance reporting, and decision-support analyses for product and business initiatives across the investments journey.
Built Spark/Scala-based datasets from raw data and contributed to onboarding and shared data assets used to support product decisions, integrations, and analytics workflows.
Led testing and analyses for the NuInvest int

iFood logoIF

Business Analyst

Oct 2021 - Nov 2021 (1 month)

Logistics Business Unit - Strategic Operations
Led strategic analyses of logistics operations for medium and large restaurant partners, translating customer-experience and fulfillment metrics into actions for commercial and support teams.
Built dashboards, KPIs, and data models to monitor logistics performance, identify operational bottlenecks, and support decision-making for strategic accounts.
P

iFood logoIF

Junior Business Analyst

Oct 2020 - Sep 2021 (11 months)

Logistics Business Unit - Restaurant Experience
Analyzed logistics performance and customer-experience metrics to support operational decisions and service improvements for strategic restaurant accounts.
Developed dashboards and recurring analyses in Tableau, Databricks, and SQL to track performance, diagnose issues, and guide prioritization.
Supported cross-functional stakeholders with data-drive

Saint-Gobain Weber logoSW

Product Intern

Jun 2019 - Dec 2019 (6 months)

Working with waterproofing products marketing (retail channel)
- Product line management (portfolio, price, packing, formulation, etc.)
- Writing and presentation of performance reports (Excel/PowerPoint/Qlikview/Qlik Sense)
- Support to the sales team
- Planning and execution of commercial campaigns

Petrobras logoPE

Reservoir Engineering Intern

Dec 2017 - Nov 2018 (11 months)

- Production management in offshore fields
- Numerical simulations and results' forecast (CMG)
-Data treatment and dashboard creation in data visualization tool
- Support to the field team

Education

Degrees, certifications, and relevant coursework

FS

FIA Business School

Postgraduate, Analytics & Artificial Intelligence – Data Science

2021 - 2023

Postgraduate degree in Analytics & Artificial Intelligence – Data Science from FIA Business School from 2021 to 2023.

FS

FIA Business School

Pós-graduação Lato Sensu, Analytics & Artificial Intelligence – Data Science

2021 - 2023

AW

Awari

Data Science

2020 - 2020

Definitions in Data Science, Fundamentals of Python, Data Collection, Data manipulation and visualization, Fundamentals of probability and statistics, Deploying, Database & SQL, Machine learning

BC

Business Training Company

Business and Social Skills

2019 - 2019

Financial analysis, financial calculation, Valuation, Marketing, business strategy, business modeling

UP

USP - Universidade de São Paulo

Bachelor of Engineering - BE, Petroleum Engineering

2013 - 2019

Universidade de São Paulo logoUP

Universidade de São Paulo

Bachelor of Engineering, Petroleum Engineering

2013 - 2019

Bachelor of Engineering in Petroleum Engineering from Universidade de São Paulo from 2013 to 2019.

UG

University of Groningen

Exchange, Chemical Engineering

2015 - 2016

One-year exchange program via Science Without Borders

Tech stack

Software and tools used professionally

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