Nelson Ewert
@nelsonewert
Senior Business Analyst building NPV-based credit policies and analytics that drive premium-card eligibility and rollout decisions.
What I'm looking for
I build decision support for credit, activation, spend, and optimization at Nubank—starting with an NPV-based acquisition policy for Nu’s premium credit card. I’ve expanded premium-card eligibility to roughly 40% of high-income prospects and created the analytical models, dashboards, and monitoring datasets teams use for offer rollout and performance tracking.
Before that, I led A/B tests and decision-support analyses across the investments journey, including NuInvest integration/sunset monitoring tied to 79.7K account openings and R$32.2B in retained AuC after 30 days. Earlier at iFood, I translated logistics customer-experience and fulfillment metrics into dashboards, KPIs, and data models to spot bottlenecks and improve service levels for strategic restaurant partners.
Experience
Work history, roles, and key accomplishments
Credit Card Premium Products Business Area
Led development of the first NPV-based acquisition policy for Nu’s premium credit card, integrating product-specific revenues, costs, and risk assumptions into credit decisions for high-income prospects.
Expanded premium-card eligibility to roughly 40% of high-income prospects and increased releases about 10x to approximately 1.5K per month.
Built analyti
Investments Business Unit
Designed and executed A/B tests, performance reporting, and decision-support analyses for product and business initiatives across the investments journey.
Built Spark/Scala-based datasets from raw data and contributed to onboarding and shared data assets used to support product decisions, integrations, and analytics workflows.
Led testing and analyses for the NuInvest int
Logistics Business Unit - Strategic Operations
Led strategic analyses of logistics operations for medium and large restaurant partners, translating customer-experience and fulfillment metrics into actions for commercial and support teams.
Built dashboards, KPIs, and data models to monitor logistics performance, identify operational bottlenecks, and support decision-making for strategic accounts.
P
Logistics Business Unit - Restaurant Experience
Analyzed logistics performance and customer-experience metrics to support operational decisions and service improvements for strategic restaurant accounts.
Developed dashboards and recurring analyses in Tableau, Databricks, and SQL to track performance, diagnose issues, and guide prioritization.
Supported cross-functional stakeholders with data-drive
Working with waterproofing products marketing (retail channel)
- Product line management (portfolio, price, packing, formulation, etc.)
- Writing and presentation of performance reports (Excel/PowerPoint/Qlikview/Qlik Sense)
- Support to the sales team
- Planning and execution of commercial campaigns
- Production management in offshore fields
- Numerical simulations and results' forecast (CMG)
-Data treatment and dashboard creation in data visualization tool
- Support to the field team
Part-time job as an english teacher
Education
Degrees, certifications, and relevant coursework
FIA Business School
Postgraduate, Analytics & Artificial Intelligence – Data Science
2021 - 2023
Postgraduate degree in Analytics & Artificial Intelligence – Data Science from FIA Business School from 2021 to 2023.
FIA Business School
Pós-graduação Lato Sensu, Analytics & Artificial Intelligence – Data Science
2021 - 2023
Awari
Data Science
2020 - 2020
Definitions in Data Science, Fundamentals of Python, Data Collection, Data manipulation and visualization, Fundamentals of probability and statistics, Deploying, Database & SQL, Machine learning
Business Training Company
Business and Social Skills
2019 - 2019
Financial analysis, financial calculation, Valuation, Marketing, business strategy, business modeling
USP - Universidade de São Paulo
Bachelor of Engineering - BE, Petroleum Engineering
2013 - 2019
Universidade de São Paulo
Bachelor of Engineering, Petroleum Engineering
2013 - 2019
Bachelor of Engineering in Petroleum Engineering from Universidade de São Paulo from 2013 to 2019.
University of Groningen
Exchange, Chemical Engineering
2015 - 2016
One-year exchange program via Science Without Borders
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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