Isabelly Santana
@isabellysantana
Business Intelligence Analyst at Ferrero who standardized sell-out and inventory data from 15 retail accounts for South America BI.
BrazilWhat I'm looking for
At Ferrero, I owned sell-out and inventory reporting for distributor markets, standardizing data from 15 retail accounts across Colombia, Ecuador, and Chile into the global corporate template. I also automated monthly exports and traced an 8.4% volume discrepancy to inconsistent product master data.
At CIVITI Pré-Moldados, I designed KPI reporting across sales, production, cost, and margin, and implemented Bling ERP across sales, production, and finance. Previously, I built customer-relationship reporting from scratch at Empiricus and analyzed training effectiveness at Natura &Co; I bring 5+ years turning business questions into trusted dashboards and data models.
Experience
Work history, roles, and key accomplishments
Data & BI Lead
CIVITI Pré-Moldados
Jan 2024 - Dec 2026 (2 years 11 months)
Designed KPI structure and Power BI dashboards for sales, production, and finance. Built AI agents with Claude Code and implemented Bling ERP end to end.
Data Analyst, South America BI Team
Ferrero (via Randstad)
May 2026 - Sep 2026 (4 months)
Owned sell-out and inventory reporting for distributor markets, building Power Query semantic models and automating monthly exports with Power Automate and Power BI REST API.
Data Analyst, C&A Pay (maternity leave cover)
C&A
Apr 2025 - Aug 2025 (4 months)
Extracted, cleaned, and modeled data in Amazon Redshift to build customer audiences for CRM campaigns. Built Power BI dashboards and optimized SQL queries.
Data Analyst, Sales Force Training
Natura &Co
Apr 2023 - Jan 2025 (1 year 9 months)
Measured effectiveness of training programs across consultant network, linking training participation to sales performance. Cleaned datasets with Python and SQL and maintained Tableau dashboards.
Data Analyst, Customer Relationship Division
Empiricus
Oct 2021 - Apr 2023 (1 year 6 months)
Built division's reporting from scratch after Salesforce rollout, delivering Power BI dashboards. Analyzed service demand and agent performance to support managerial decisions.
Data Analyst Intern
Empiricus
Oct 2021 - Apr 2023 (1 year 6 months)
Analyzed customer chatbot conversations to identify friction points and built reports to fix flows.
Administrative Assistant
GOL Airlines
Nov 2019 - Aug 2021 (1 year 9 months)
Redesigned manual spreadsheets with automation and helped build first Power BI indicators.
Education
Degrees, certifications, and relevant coursework
Federal University of ABC (UFABC)
Bachelor's degree, Science and Technology; Management Engineering
Pursuing Bachelor's degrees in Science and Technology and Management Engineering, expected completion in 2027.
Aldeia
Business Intelligence Bootcamp, Business Intelligence
Completed Business Intelligence Bootcamp in 2023.
Cruzeiro do Sul University
Associate degree, Data Science
Completed an Associate degree in Data Science in 2023.
AWS
AWS Cloud Practitioner Essentials, Cloud Computing
Completed AWS Cloud Practitioner Essentials certification in 2023.
ETEC Bartolomeu Bueno da Silva
Technical diploma, Web Development
Earned a Technical diploma in Web Development, integrated with high school, in 2017.
Hashtag Treinamentos
Python, Python
Completed Python training in 2023.
Empowerdata
Power BI Expert, Power BI
Completed Power BI Expert training in 2022.
Softblue
Complete SQL, SQL
Completed Complete SQL training in 2022.
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Portfolio
isabelly-santana.vercel.appSalary expectations
Social media
Job categories
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