Guilherme Santos

Management of data mesh environment, ensuring governance, scalability and availability. Advanced data modeling with SQL (BigQuery) and Python to support commercial performance analysis, competitiveness opportunity identification, and strategic commercial planning for the 1P business.
Developed AI agent-powered automated workflows to enhance productivity across business teams.

Developed data products working closely w/commercial teams, translating business needs into technically scalable solutions. Led data engineering initiatives on GCP/BigQuery environment, encompassing dataset development, query optimization, data quality, end-to-end ETL pipelines. Building dashboards in Tableau to eliminate manual effort and ensure continuous availability of up-to-date insights

Data & Analytics focal point for Legal and Fraud Prevention, partnering closely with business teams on requirements gathering and process mapping.
Modeled data structures and developed ETL/ELT pipelines (Service Now data, Databricks), built dashboards and reports (Power BI).
Acted closely with IT and business stakeholders in the planning and implementation of Data Products.

Responsible for business intelligence solutions in the Internal Ombudsman area. Data modelling, KPIs analysis and construction of dashboards (Power BI) for fraud prevention, loss prevention and compliance teams. Hands-on data pipelines with Databricks and Apache Spark.

Responsible for creating dashboards and support reports for the Marketing and CX departments, as well as providing insights for regional managers of physical store brands (Pão de Açúcar, Extra, Assaí, and CompreBem), e-commerce platforms (PDA Delivery and Delivery Extra), and group directorates. Analysis of indicators and qualitative reports to enable agility in action plans and decision-making.

Monitored official brand pages across social media platforms, identifying reputational risks and engagement opportunities. Managed digital crisis situations, handling customer escalations and safeguarding brand integrity.

Tagged and categorized audience interactions to support sentiment analysis, delivering strategic insights for decision-making. Brand performance reports to leadership committees

Customer service for loyalty programs.

Completed an MBA in Strategic Business Management from August 2021 to December 2022.

Earned an Associate Degree in Information Technology from July 2019 to June 2021.

Pursuing an MBA in Data Science, Artificial Intelligence, and Analytics starting in April 2026.

Completed a Bachelor's Degree in Marketing from January 2011 to December 2014.