At AFI Software Labs, I co-founded the company and own technical delivery from client discovery through deployment and support. I led engineering and production deployment of a fashion boutique’s e-commerce platform, and I’m designing finance, invoicing, AI-assisted accounting, and CRM products.
At Netcom SA, I independently designed, built, tested, and deployed SalesAI, an on-premise platform for turning code-switched sales conversations into transcripts and commercial insights. I fine-tuned Whisper Large v3 on Tunisian Arabic and multilingual speech, cutting word error rate from 99% to ~20% and character error rate from 95% to ~9%.

