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Nayra ChelaNC
Open to opportunities

Nayra Chela

@nayrachela

I create production-ready packaging and brand systems for consumer products at scale.

Brazil
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What I'm looking for

Building things from the ground up is what I'm passionate about. The combination of a great product, strong values, thoughtful design, and the community we can build and help grow is what attracts me to this position. I'd like to contribute to the team while continuing to grow professionally.

I'm currently developing retail packaging for tableware, kitchen tools, and storage products at Hired Remoteli, delivering 100+ production-ready artworks per work order. I also create multi-SKU collections, AI-assisted mockups, and buyer presentations that bring product concepts to approval faster.

Previously, I designed packaging and print-ready files for bedding, fashion, dining, and licensed products at NDI Import and Commercial Advisory. I collaborated with teams and factories across China, Egypt, and India while maintaining consistency across diverse client packaging lines.

At Hold Beauty Import, I led the design department and created packaging for Brazil, Argentina, and South Korea. I also led rebrands, developed new brand strategies, designed trade-show materials for Beauty Fair, and built websites using Elementor.

My work combines packaging, branding, digital design, sustainable design, and AI-assisted creative workflows. I hold a Bachelor's degree in Graphic Design from UTFPR and work professionally in English, Portuguese and Spanish.

Experience

Work history, roles, and key accomplishments

NI

Senior Designer

NDI Import

Aug 2024 - May 2025 (9 months)

- Developed retail packaging (bedding, tableware, fashion, kitchen tools, and dining items) and prepared print-ready files.
- Created retail products for various age groups, including licensed products.
- Collaborated with partner teams in countries like China, Egypt, and India.
- Ensured consistency across packaging lines for diverse clients.
- Approval requests with licensors.

HI

Senior Designer

Hold Beauty Import

Oct 2022 - Jul 2024 (1 year 9 months)

- Led the design department, creating packaging for markets in Brazil, Argentina, and South Korea.
- Designed visual materials and scenography for trade shows and events like Beauty Fair (the biggest beauty fair of the America and the second biggest in the world).
- Conducted brand and product line rebranding
- Developed new brands and branding strategies.

Education

Degrees, certifications, and relevant coursework

Federal University of Technology – Parana (UTFPR) logoFU

Federal University of Technology – Parana (UTFPR)

Bachelor's in Graphic Design, Graphic Design

2018 -

Pursued a Bachelor's degree in Graphic Design, with a thesis on greenwashing in packaging design.

Tech stack

Software and tools used professionally

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