Looking for a job

Nayab Ilyas

@nayabilyas

Performance Marketing Specialist at OBERIO TECH, using Google Ads, Meta Ads, and GA4 to optimize lead generation campaigns.

Pakistan

Message

What I'm looking for

I'm focused on building measurable acquisition strategies that connect marketing activity with business objectives.

At OBERIO TECH, I plan and execute performance marketing campaigns across Google Ads and Meta Ads to support lead generation and customer acquisition. I use GA4 and marketing data to evaluate campaign performance, traffic, and conversions.

I also worked as a Business Development Manager at Easy Consulting, identifying business opportunities through market research and prospecting. My training includes data analytics and data science and machine learning using Python.

Experience

Work history, roles, and key accomplishments

Marketing Manager & Specialist

Oberio Tech

Jan 2023 - Sep 2026 (3 years 8 months)

Planned and executed performance marketing campaigns across Google Ads and Meta Ads to support lead generation and customer acquisition. Monitored campaign performance using GA4 and marketing data to evaluate traffic, conversions, and effectiveness.

Google Ads Meta Ads GA4 Performance Marketing Lead Generation Campaign Optimization Marketing Analytics Conversion Rate Optimization Digital Marketing Strategy

Business Development Manager

Easy Consulting

Dec 2023 - Jun 2024 (6 months)

Identified and developed new business opportunities through market research, prospecting, and relationship building. Managed client communication and supported the development of business proposals aligned with client requirements.

Business Development Market Research Prospecting Customer Relationship Management Proposal Development Lead Generation Market Analysis