
sena bajraktarevic
@senabajraktarevic
I design enterprise, banking, and mobile products through scalable design systems and data-driven UX.
What I'm looking for
I'm currently designing and optimizing digital banking products at tbi, improving customer experience and business outcomes through better services and processes.
At ZIRA, I lead product design for STC's telecommunications platform for client and invoice management. I established a company-wide design system and work closely with engineering and product teams to improve complex enterprise systems.
I've redesigned mobile banking experiences at Vision Bank using data-driven UX improvements, design sprints, user research, and iterative prototyping. My work spans B2C and mobile banking engagement and conversion.
Across Ministry of Programming, WeAreDevelopers, Bicom Systems, and YouPal Group, I've led research, prototyping, visual design, testing, and digital brand work. At Ministry of Programming, I helped increase engagement by 15%, improve design consistency by 40%, and reduce development time by 20%.
Experience
Work history, roles, and key accomplishments
Senior UI/UX Designer
tbi
Jan 2025 - Present (1 year 8 months)
Design and optimize digital banking products and services, focusing on improving customer experience and business outcomes. Identify pain points in banking processes and propose solutions that enhance customer satisfaction and internal efficiency.
Education
Degrees, certifications, and relevant coursework
University SSST
Master of Science, Computer Science
2021 - 2024
Msc. of Computer Science focused on improving customer experience and business outcomes.
Availability
Location
Authorized to work in
Salary expectations
Job categories
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