I've led strategic finance in The Coca-Cola Company's throughout Latin America. I govern investment decisions, improve unit economics, and translate financial insights into profitable growth.
As Digital & Customers Finance Senior Director in Mexico, I directed strategy for $60M+ in annual investments, led a three-person Customers Finance team, and improved operating income margin across strategic channels. I co-led customer recruitment that enabled more than $70M in incremental profit and redesigned digital commerce investment strategy to support 6% operating income margin expansion in 2025.
Previously, I owned the end-to-end finance agenda for Chile, Bolivia, and Paraguay, supporting operations exceeding $2B in revenue and $150M in annual investments. My work delivered margin expansion, unlocked incremental annual investments, and supported new business models, ESG plans, D2C plans, and strategic partnerships.
Across Coca-Cola, IBM, Accenture, and earlier accounting roles, I've built my career through financial planning, commercial finance, internal controls, and accounting. I bring fluent Spanish, English, and Portuguese communication.
Argentina