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natalia Martins

@nataliamartins

I create audience-first social content that makes health, wellness, and beauty expertise accessible.

Brazil
Message

What I'm looking for

I'm looking to create research-driven, audience-first social content for health, wellness, beauty, or other purpose-led brands, combining strategy, writing, video, and performance insights to build trust and real engagement.

I manage social media strategy and monthly content calendars for health, wellness, and beauty professionals, including orthopedics, functional nutrition, dermatology, and aesthetic dentistry.

For Dr. Daniela Claudino, I plan and execute digital communication for a natural aesthetic dentistry practice. I produce daily social content, including scripts, captions, short-form video, custom Instagram graphics, blog content, and institutional materials.

I translate medical and clinical topics into accessible, audience-first content for Instagram, TikTok, and blogs. I also track engagement metrics, identify growth opportunities through profile audits, and turn insights into actionable client recommendations.

My journalism background at PUC-Rio brings a research-driven approach to content that builds trust and real engagement—not just posting volume.

Experience

Work history, roles, and key accomplishments

MW
Current

Social Media Manager

Multi-client (Health & Wellness)

Aug 2024 - Present (2 years)

Manages monthly content calendars and social media strategy for multiple health, wellness, and beauty professionals, including specialists in orthopedics, functional nutrition, dermatology, and aesthetic dentistry. Plans, writes, films, and edits content for Instagram, TikTok, and blogs, translating medical topics into accessible content.

Education

Degrees, certifications, and relevant coursework

Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio) logoPP

Pontifícia Universidade Católica do Rio de Janeiro (PUC-Rio)

Bachelor's in Journalism, Social Communication

Bachelor's in Social Communication with a focus on Journalism, expected to graduate in 2026.

CI

Cultura Inglesa

Advanced English, English

Advanced English course.

Tech stack

Software and tools used professionally

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