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Naila IlyasNI
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Naila Ilyas

@nailailyas

Industrial Economics researcher at University of International Business and Economics studying AI advertising’s influence on e-commerce purchases.

China
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At University of International Business and Economics, I’m researching how AI-based business advertising influences customer purchasing behavior in e-commerce. My master’s thesis explores this question, and the work is under review as a single-author paper.

At Combined Fabrics Co., Ltd, I worked as a Senior Assistant Manager. Previously, I was an Assistant PPC Manager at Kamal Group of Companies Pvt. Ltd and a Junior Executive - PPC at TAIGAAPPAREL (Private) Ltd.

I also developed an interactive sales and marketing dashboard on Yango using Microsoft Power BI to analyze sales performance, customer trends, KPIs, revenue patterns, and product-category insights. My academic and professional interests include AI-based advertising, consumer purchase behavior, and e-commerce.

Experience

Work history, roles, and key accomplishments

KL

Assistant PPC Manager

Kamal Group of Companies Pvt. Ltd

Jun 2022 - May 2023 (11 months)

Assisted in production planning and control, leveraging ERP systems to optimize manufacturing processes.

TL

Junior Executive - PPC

TAIGAAPPAREL (Private) Ltd

Sep 2019 - May 2021 (1 year 8 months)

Supported production planning and control activities, utilizing ERP systems for efficient operations.

RL

Accounts Officer

Riaz-ud-din Engineering Pvt. Ltd

Jan 2019 - Jul 2019 (6 months)

Managed accounting functions, ensuring accurate financial records and reporting.

OL

Sales Coordination Officer

Orient Electronics Pvt. Ltd

Dec 2017 - Oct 2018 (10 months)

Coordinated sales activities, supporting customer relations and order processing.

Education

Degrees, certifications, and relevant coursework

UE

University of International Business and Economics

Master's degree, Industrial Economics

2024 -

Grade: CGPA 3.78/4

Pursuing a Master's degree in Industrial Economics with a CGPA of 3.78/4, expected to graduate in June 2026.

TL

The Superior University Lahore

Bachelor's degree, Accounting & Finance

2013 - 2017

Grade: CGPA 3.82/4

Completed a Bachelor's degree in Accounting & Finance with a CGPA of 3.82/4.

Tech stack

Software and tools used professionally

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