I've led end-to-end product design for TechFlipp, ArkLeap Technologies, and Arete Global, shaping e-commerce, ERP, HR, payroll, healthcare, gaming, and AI products from information architecture to shipped interfaces.
At ArkLeap, I built and mentored a three-person design team and created scalable design systems across 15+ domains. My work on People Mate ERP helped raise HR task automation from 12% to 87%, cut payroll processing from five days to one, and reduce onboarding time for HR admins by 60%.
I've partnered with enterprise clients including Unilever, Bank Misr, and WE Telecom Egypt, using research, usability testing, wireframes, prototypes, and close developer collaboration to improve product adoption. At Arete Global, my Talentino AI work contributed to a 40% reduction in recruitment costs and a 95% active-user rate across customer organisations.
