Looking for a job

Naafi User

@naafiuser

Marketing Manager at FiCAS who built its marketing function from scratch, earning 20+ press mentions for the BONK ETP launch.

Indonesia

Message

At FiCAS AG | Bitcoin Capital AG, I built the marketing function from scratch for a FINMA-licensed Swiss crypto ETP issuer, owning strategy and execution across channels. For the BONK ETP launch, I developed the marketing and PR strategy that generated 20+ press mentions.

I grew LinkedIn engagement to a 13.3% average rate and achieved a 31.3% email open rate through HubSpot. SEO work generated 189k impressions for bitcoincapital.com and 122k for ficas.com.

Earlier, at Gnosis Business, I designed campaign assets and event collateral for a stablecoin banking product. At zbyte and zblocks, I supported Web3 marketing, while at PT. Ratna Asia I used A/B testing and keyword optimisation to decrease Bosch's Tokopedia Cost Per Sale by 71%.

Experience

Work history, roles, and key accomplishments

Marketing Manager

FiCAS AG | Bitcoin Capital AG

Jan 2024 - Dec 2026 (2 years 11 months)

Sole marketing function for a FINMA-licensed Swiss crypto ETP issuer, owning all channels end-to-end and reporting directly to the CEO. Built and executed full marketing and PR strategy for the BONK ETP launch, achieving 20+ press mentions and high engagement rates.

HubSpot Email Campaigns Lead Generation SEO PR LinkedIn Content Strategy Google Analytics Google Search Console A B Testing CMS WebOps

Marketing Designer

Gnosis Business

Jan 2024 - Jun 2024 (5 months)

Designed event collateral, digital assets, and branded merchandise for a stablecoin banking product (Web3/DAOs). Maintained visual consistency across all campaign touchpoints, achieving high user satisfaction.

Figma Adobe Illustrator Event Collateral Merchandise Design Branding Web3 DAO

Creative Marketing Consultant

zbyte & zblocks

Jun 2022 - Jan 2024 (1 year 7 months)

Provided creative marketing consulting for Web3 projects, achieving significant growth in social followers, impressions, and engagement. Supported token launch marketing and created content featured on Times Square.

Social Media Marketing Content Strategy Web3 Token Launch Marketing YouTube Community Management

Digital Performance Marketing Associate

PT. Ratna Asia

Jun 2022 - Aug 2022 (2 months)

Managed Tokopedia marketplace ads for Bosch, decreasing Cost Per Sale by 71% and growing ROAS by 77% MoM through A/B testing and keyword optimisation.

Digital Marketing A B Testing Keyword Optimization Marketplace Advertising Tokopedia ROAS Cost Per Sale