Myrna Zuniga
@myrnazuniga
Marketing and brand manager specializing in institutional branding, rehabilitation programs, and business development.
HondurasWhat I'm looking for
Soy licenciada en Mercadotecnia con experiencia liderando proyectos de marca y desarrollo institucional en el sector público y privado.
Actualmente gestiono la Marca Penitenciaria de Honduras “La Libertad”, encargándome de su creación, registro, manual de uso, plan de negocios, branding, comercialización y constitución legal, además de supervisar talleres y logística de productos.
Paralelamente, como Asistente de Subdirección de Desarrollo Institucional, supervise proyectos de infraestructura, agrícolas, cooperación externa y reinserción social; coordino agendas, enlazo unidades y programo visitas a centros penitenciarios.
Anteriormente trabajé en banca como Gerente y Agente de Cuentas recuperando carteras crediticias, ofreciendo asesoría financiera y desarrollando habilidades en liderazgo, trabajo en equipo, creatividad y manejo de herramientas como Microsoft Office, SPSS y Salesforce.
Experience
Work history, roles, and key accomplishments
Brand Manager
Instituto Nacional Penitenciario
Jan 2023 - Present (3 years 1 month)
Created and registered the penitentiary brand "La Libertad" to support rehabilitation and reinsertion programs; developed brand manual, business and marketing plans, legal constitutions, and led product launches and national market research.
Assistant Subdirector
Instituto Nacional Penitenciario
Jan 2018 - Present (8 years 1 month)
Supervised and tracked institutional development projects across infrastructure, agricultural projects, external cooperation and social reintegration; managed subdirectorate agenda and coordinated visits and inter-unit liaison.
Accounts Manager
Banco Ficohsa
Jul 2015 - Aug 2018 (3 years 1 month)
Managed delinquent credit portfolios (>180 days), rehabilitated credit accounts and recovered lost loans through collections, restructurings and repayment plans while providing financial advice to clients.
Accounts Agent
Citibank
Jan 2009 - Dec 2009 (11 months)
Handled delinquent credit card portfolios with >180 days arrears, performed recoveries and restructurings, and advised clients on repayment plans to rehabilitate accounts.
Education
Degrees, certifications, and relevant coursework
Universidad de Defensa de Honduras
Master in Gestión Operativa y Administración Logística, Gestión Operativa y Administración Logística
Completed a Master in Gestión Operativa y Administración Logística focusing on operational management and logistics administration.
Centro Universitario Tecnológico (CEUTEC)
Licenciada en Mercadotecnia, Marketing (Promoción y Publicidad)
2010 - 2013
Licenciada en Mercadotecnia with orientation in Promotion and Advertising completed from January 2010 to December 2013.
Universidad Nacional Autónoma de Honduras
Estudios Arquitectónicos, Arquitectura
Completed architectural studies (studies in architecture) at Universidad Nacional Autónoma de Honduras.
Instituto Sagrado Corazón
Bachiller en Ciencias y Letras, Ciencias y Letras
Completed secondary education and awarded Bachiller en Ciencias y Letras.
Happy Children’s House
Primary Education, Primary Education
Completed primary education at Happy Children’s House.
Tech stack
Software and tools used professionally
Availability
Location
HondurasAuthorized to work in
Job categories
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