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Myrisk Boateng

@myriskboateng

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Creative Senior marketing manager crafting data-driven multi-channel growth and brand storytelling with measurable ROI.

Netherlands

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What I'm looking for

I’m looking for a fully remote role where I can lead data-driven multi-channel marketing, run performance experiments, and build strong brand storytelling—turning analytics into measurable ROI.

I’m a results driven Senior Marketing Manager with 10+ years of cross industry experience across public sector, entertainment, fashion, healthcare, and FMCG. I build and execute multi-channel marketing strategies that drive measurable ROI—from managing five figure paid media budgets to scaling brand awareness from zero.

I’m a data fluent creative who thrives at the intersection of analytics and bold storytelling, leading performance marketing across Meta and Google while keeping brand consistency tight across channels. From founding and scaling Ljugador (owning brand, paid media, social, and budget) to launching patient acquisition at Dental Practice Postjesweg (boosting new patient intake by an estimated 40%), I use budget & ROI analysis, A/B testing, and conversion optimization to improve results quarter-on-quarter.

Experience

Work history, roles, and key accomplishments

Current

Founder & Marketing Director

Current

Ljugador

Jan 2013 - Present (13 years 3 months)

Founded and scaled Ljugador from the ground up, owning brand, paid media, and social channels while setting ROAS targets and managing full budgets across Meta and Google. Built brand identity from zero and secured elite athlete endorsements and a contracted win with the US Department of Homeland Security (DHS) via federal bidding.

Brand Management Paid Media Meta Ads Google Ads ROAS Social Media Strategy Performance Marketing Email Marketing A B Testing

Marketing Manager

Dental Practice Postjesweg

Jan 2023 - Jan 2025 (2 years)

Designed and launched a multi-channel patient acquisition strategy (paid social, local SEO, referrals), boosting new patient intake by an estimated 40%. Managed and reallocated marketing budgets based on channel performance data, and implemented email reminder/re-engagement flows to reduce no-show rates significantly.

Paid Social Local SEO Referral Marketing Marketing Analytics Email Marketing Conversion Optimization Reporting

Marketing Manager

Dr. Veggie

Jan 2020 - Jan 2023 (3 years)

Led paid advertising across Meta and Google, improving ROAS through structured A/B testing and creative iteration. Increased brand recall and social media following by 3x, while managing agency/vendor relationships and running email campaigns to improve open and click-through rates month over month.

Meta Ads Google Ads ROAS A B Testing Brand Consistency Agency Management Email Marketing Marketing Analytics Customer Growth

Marketing Specialist

Municipality Of Amsterdam

Jan 2015 - Jan 2020 (5 years)

Developed city-wide marketing campaigns to boost school soccer participation, managing stakeholder alignment across public institutions. Monitored and optimized conversion performance across LinkedIn, Instagram, Facebook (Meta), Google, and YouTube while coordinating agencies, media partners, and community organizations under strict brand governance.

Campaign Strategy Stakeholder Management Conversion Optimization Paid Social Google Ads YouTube Ads