Myra Bathan

Independently sourced, outreached, and closed partnerships with US micro-influencers for a hair care brand, managing the full pipeline end-to-end with zero supervision. Delivered 100% of the results-based target, unlocking a long-term collaboration opportunity with the brand.

Managed and optimized TikTok ad campaigns to drive targeted brand visibility and user acquisition. Analyzed performance metrics, data trends, and audience engagement to improve campaign return on investment.

Spearheaded strategic creator sourcing and high-response outreach across YouTube and Instagram for a tech startup and AI app builder product launch. Managed the full communication pipeline from initial pitch and rate review to draft approvals and deal closing, maintaining a consistent ~50% response rate.

Researched and identified relevant micro-influencers aligned with the brand and target audience in the video editing space. Developed and sent personalized outreach messages and devised creative incentive strategies to motivate influencer promotion.

Managed daily engagement sessions to maintain consistent brand activity and visibility. Identified and interacted with high-relevance target accounts to grow qualified audience engagement.

Conducted targeted research to identify micro and macro influencers on TikTok, Instagram, and YouTube aligned with the brand's niche and values. Built relationships through product seeding, affiliate offers, and sponsored content deals.

Sourced and managed 60–100 influencer partnerships in niches including feminine hygiene. Wrote customized outreach messages, achieving a 50% reply rate, and managed content tracking and weekly performance reporting.

Engaged 100+ fitness influencers via TikTok and YouTube, customizing outreach with a 50% response rate. Ensured brand alignment and content compliance across partnerships and reported performance metrics to the brand team.

Sourced 60–100 skincare influencers with strong TikTok and Instagram presence. Sent outreach messages, managed affiliate onboarding, tracked content delivery, and followed up strategically.

Managed end-to-end influencer campaigns from recruitment to reporting. Aligned influencer selection with brand tone and target market, and analyzed performance to present optimization strategies to stakeholders.

Pursued a Bachelor of Science in Medical Technology from 1996 to 2000.