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Mwenda User

@mwendauser

Message

I create high-converting SEO, B2B, and AI-augmented copy that drives organic growth.

Kenya

Message

What I'm looking for

I'm seeking a Copywriter role where I can craft persuasive B2B and B2C narratives, strengthen brand voice, improve conversions, and apply SEO and AI-augmented content workflows.

I create high-converting copy for global clients through SolutionInn, Writers Admin, and direct contracts, spanning technology, finance, education, health, SaaS, fintech, and e-commerce.

I've produced 300+ copy assets and earned first-page Google rankings for 18 competitive keywords, driving 200,000+ monthly organic impressions through SEO strategy using SEMrush, Ahrefs, and Google Search Console. I also develop brand voice guides and editorial frameworks adopted by 12+ organizations.

As a technical copywriter, I translate API documentation, developer tools, and SaaS product capabilities into product descriptions, onboarding emails, white papers, case studies, and developer content. My sales-enablement and thought-leadership work has contributed to more than $500K in sales-pipeline acceleration.

Alongside client work, I evaluate AI-generated marketing content for Alignerr, Appen, Outlier AI, and TELUS International. I've reviewed 10,000+ outputs, developed 300+ LLM-training prompts, and use AI-augmented workflows to accelerate first drafts while protecting brand voice and editorial quality.

Experience

Work history, roles, and key accomplishments

Current

Global AI Content Evaluator

Current

Alignerr

Jan 2023 - Present (3 years 7 months)

Evaluate over 10,000 AI-generated outputs for brand adherence and conversion potential, maintaining a 96%+ annotation accuracy rate. Develop 300+ prompts for LLM fine-tuning and lead evaluation of AI-generated marketing content.

AI Evaluation Prompt Engineering Content Quality Assessment Annotations LLM Fine tuning

Current

Senior Copywriter & Content Strategist

Current

SolutionInn

Jan 2020 - Present (6 years 7 months)

Produce over 300 high-converting copy assets including blog articles, email sequences, and landing pages for diverse industries. Generate first-page Google rankings for 18 keywords, achieving 200,000+ monthly organic impressions, and build a content coaching program generating $120,000 in revenue.

SEO Copywriting Content Strategy SEMrush Ahrefs Google Search Console Brand Voice Development Email Marketing Landing Pages Coaching

Current

Freelance Copywriter & SEO Content Writer

Current

WriterAccess

Jan 2019 - Present (7 years 7 months)

Deliver 150+ long-form articles, white papers, email campaigns, and social content for clients in SaaS, fintech, healthtech, and e-commerce, maintaining a 97% first-pass approval rate. Ghostwrite executive thought-leadership content for C-suite professionals, generating 50,000+ impressions per post.

SEO Copywriting Email Marketing ghostwriting Thought Leadership ConvertKit Mailchimp ActiveCampaign Content Strategy

Current

Technical Copywriter & B2B Content Specialist

Current

Writers Admin

Jan 2018 - Present (8 years 7 months)

Translate complex technical concepts into engaging B2B content for over 35 technology clients. Author white papers and case studies that contribute to over $500K in sales pipeline acceleration.

B2B Content Case Studies API Documentation Sales Enablement