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Mustafa Dizdar

@mustafadizdar

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Content Team Lead at Hostinger who scaled AI-produced content to 52% of output and doubled output per team member.

Bosnia and Herzegovina

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At Hostinger, I led the content team through a full restructure and a record-output quarter, increasing output 61% against baseline with a leaner team.

I built an AI content strategy and led an AI production team, scaling AI-produced content to 52% of quarterly output and doubling average output per team member. I also introduced Jira-based production workflows that cut production time by 40%.

At DIGITAL SILK, I directed OysterLink's content and interactive tools from launch, helping grow traffic from zero to 160K organic visitors. I also standardized reviews and introduced templates and content briefs, cutting editing time by 50%.

At NYSORA INC., I led content across its website, products, books, and events, and supported launches including the Nerve Blocks app, which reached 200K+ downloads. Earlier, I wrote enterprise sales content at SYMPHONY.IS, contributing to RFP responses with a 45% win rate.

Experience

Work history, roles, and key accomplishments

Current

Content Team Lead

Current

Hostinger

May 2024 - Present (2 years 5 months)

Led a content team through a full restructure, delivering a record-output quarter with a leaner team. Built AI content strategy, scaled AI-produced content to 52% of output, and implemented Agile workflows.

AI Content Strategy Agile Planning Jira Team Leadership Content Strategy Hiring Onboarding Vendor Management Negotiation

Lead Editor

Digital Silk

Aug 2023 - May 2024 (9 months)

Led content for a digital marketing agency, including an in-house team and a client services team serving 20 clients. Directed OysterLink's content from launch, growing traffic to 160K organic visitors.

Content Strategy Team Leadership SEO Editorial Management Onboarding Process Improvement

Content Marketing Manager

NYSORA Inc.

Nov 2022 - Aug 2023 (9 months)

Led all content at NYSORA, a global leader in anesthesiology education, setting strategy across website, products, books, and events. Grew email and social programs to 1M+ subscribers.

Content Strategy Email Marketing Social Media Go To Market Product Launch

SEO Content Writer

Venerate Digital Media

Dec 2018 - May 2023 (4 years 5 months)

Ran SEO and content strategy for clients across finance, lending, legal, and consumer industries. Led on-page SEO and blog strategy, ranking 500+ keywords in Google's top 6.

SEO Content Strategy On Page SEO Social Media Strategy

Senior B2B Content Specialist

Symphony.is

Mar 2019 - Nov 2022 (3 years 8 months)

Wrote sales decks, RFP responses, and whitepapers for an enterprise software engineering partner, contributing to multi-million-dollar deals. Mentored junior writers and ran peer content reviews.

B2B Content RFP Writing Sales Enablement Whitepapers Mentorship Content Strategy

Content Marketing Specialist

Social Explorer

Jun 2017 - Apr 2019 (1 year 10 months)

Led blog strategy end-to-end for a demographic data and mapping platform. Ran newsletter and onboarding email campaigns, and built the company's documentation library.

Content Strategy Blogging Email Marketing Documentation Video Scripting

Project Manager

MediaNovak

Jun 2013 - Jun 2017 (4 years)

Led a team of designers and developers at a web design agency, managing schedules and priorities across the project portfolio. Managed up to 30 concurrent projects, delivering 100% on time.

Project Management Team Leadership Client Communication Scheduling Web Design