
Munir Elammari
@munirelammari
Head of E-Commerce at WAMA INTERNATIONAL GROUP, leading Shopify commerce for adidas, Nike, Champion, Crocs, and Lacoste.
What I'm looking for
At WAMA INTERNATIONAL GROUP, I lead e-commerce strategy and operations for a multi-brand retail portfolio including adidas, Nike, Champion, Crocs, and Lacoste. I own e-commerce P&L and commercial performance, and lead Shopify-based operations and customer experience.
Previously, I managed sales and vendor relations at DOKKAN COMPANY, and directed public relations, marketing, and sales for ADIDAS & REEBOK. At ALHORIH COMPANY, I managed digital content and social media activities.
Experience
Work history, roles, and key accomplishments
Head of E-Commerce
WAMA International Group
Mar 2023 - Present (3 years 7 months)
Leading e-commerce strategy and operations for a multi-brand retail business including adidas, Nike, Champion, Crocs, and Lacoste. Owns P&L, revenue targets, budgeting, and cross-functional team leadership.
Sales & Vendor Relations Manager
Dokkan Company
Jan 2021 - Dec 2023 (2 years 11 months)
Managed strategic vendor relationships and led sales operations, negotiating supplier agreements and analyzing market trends to identify commercial opportunities.
Director of Public Relations & Marketing / Director of Sales
Adidas & Reebok
Jan 2019 - Dec 2021 (2 years 11 months)
Led marketing, public relations, and commercial strategies, directing the sales department and managing teams to achieve revenue growth and brand objectives.
Marketing & Content Supervisor
Alhorih Company
Jan 2015 - Dec 2019 (4 years 11 months)
Managed digital content and social media activities, developed marketing strategies, and coordinated creative campaigns to improve customer acquisition and brand engagement.
Education
Degrees, certifications, and relevant coursework
University of the West of England
Bachelor's Degree, Public Relations & Media
2017 -
Pursuing a degree in Public Relations & Media, ongoing since 2017.
Future Industry Organization
Professional Training, Strategic Planning
Completed professional training in Strategic Planning.
Al Jazeera Training Organization
Professional Training, Management of Media Institutions
Completed professional training in Management of Media Institutions.
European Youth Forum Organization
Professional Training, Leadership Preparation
Completed professional training in Leadership Preparation.
ICDL
ICDL Certification, Microsoft Office & Digital Applications
Earned ICDL Certification in Microsoft Office & Digital Applications.
University of Tripoli
Bachelor's Degree, Media & Public Relations
2015 - 2020
Studied Media & Public Relations from 2015 to 2020.
Benghazi University
Bachelor's Degree, Mechanical Engineering
2011 - 2013
Studied Mechanical Engineering from 2011 to 2013.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
wamashop.comSalary expectations
Job categories
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