Muhammad Alvin Fadholi User

Integrated generative AI video tools and prompt engineering into campaign workflows to rapidly prototype visual concepts, reducing pre-production timelines. Directed creative campaigns across 10+ business units, ensuring alignment between strategic brand positioning and AI-assisted visual execution.

Developed content strategies and concepts for 10–15 active client brands, leveraging AI-assisted research and copywriting to streamline content ideation. Conducted trend research and performance analysis, achieving up to +25% reach effectiveness through optimized short-form content production.

Led content planning and execution, consistently producing 12–15 contents per month. Developed creative concepts that improved visual brand consistency to 100% alignment with brand guidelines.

Planned and managed social media content strategy for film screening activities. Increased audience engagement through consistent and targeted content planning.

Developed and executed content for Sewon Screening 7 & 8 film events. Created engaging visual and promotional materials to increase audience interest.

Managed content production (ideation, shooting, and editing) with an average output of 24 contents per month. Increased engagement rate up to +40% through optimization of hooks, content formats, and digital trends.

Executed production processes (pressing, coating, and assembly) with an average output of hundreds of units per shift. Performed quality control with a defect rate maintained below <2% in accordance with industry standards.

Grade: 3.52/4.00

Pursued a Bachelor of Arts in Film & Television, achieving a GPA of 3.52/4.00. The program provided a strong foundation in cinematic visual frameworks and creative production.

Earned the BNSP Certified Content Creator certification, a national professional certification.

Earned the ChatGPT Prompter Specialist certification, certified by iTrain Asia.