Open to opportunities

Mugerwa Robert

@mugerwarobert

Message

Marketing & brand strategist delivering high-impact events and integrated campaigns.

Uganda

Message

What I'm looking for

I want to keep leading end-to-end brand and event campaigns—driving audience engagement through digital, PR, media, and activations—while managing sponsors, talent, and cross-functional teams to deliver measurable growth.

I’m a dynamic marketing professional with 5+ years of experience in brand management, event marketing, and communication. I develop and execute integrated brand campaigns, deliver high-impact events, and lead cross-functional teams to create seamless, results-driven brand experiences.

As an Events Manager at Swangz Avenue, I lead end-to-end strategy, planning, and execution of high-profile events and brand activations, overseeing event production, marketing, content creation, and sponsor/partner alignment. I’ve also built event brands over multiple years, managed 40+ influencers across major campaigns, and driven outcomes like sold-out concerts and full sell-out festivals through strong PR, digital, media booking, and on-ground engagement.

Experience

Work history, roles, and key accomplishments

Current

Events Manager

Current

Swangz Avenue

Jan 2024 - Present (2 years 6 months)

Led end-to-end strategy, planning, and execution of high-profile events and brand activations, managing event production, marketing, content creation, and cross-functional coordination. Managed sponsor and partner relationships and led 360° marketing and communication across digital, PR, media buying, and on-ground engagement, including major national and regional events.

Event Strategy Event Planning Event Production Brand Activation Marketing and Communications PR Communications Media Buying Content Creation Cross functional Coordination

Events & Marketing Executive

Swangz Avenue

Jan 2022 - Jan 2024 (2 years)

Led end-to-end marketing for high-profile events and directed full marketing and digital campaigns, including the Azawi African Music Concert (2022), achieving a sold-out event and exceptional online engagement. Curated and evolved the Roast and Rhyme Festival brand over five years and coordinated media sponsor partnerships, also supporting event production and talent booking.

Event Marketing Digital Marketing Media Partnerships Event Branding Brand Development Campaign Management Content Distribution Event Production Talent Booking

Digital & Influencer Manager

Swangz Avenue

Jan 2020 - Jan 2022 (2 years)

Executed influencer marketing campaigns for multiple top brands and managed 40+ influencers to ensure brand alignment and campaign performance. Improved brand presence through tailored digital content and performance-focused strategies, strengthening positioning for brands including Guinness Uganda and Bell Lager.

Influencer Marketing Creator Management Digital Content Creation Campaign Management Positioning Audience Engagement Digital Strategy Content Strategy

Digital Manager

Buzz Events

Jan 2017 - Jan 2019 (2 years)

Managed digital execution for event campaigns and brand activations, ensuring cohesive communication and a strong online presence.

Brand Activation Online Presence Management Content Coordination

Digital Manager

Uganda Network of Young People Living with HIV

Jan 2016 - Jan 2017 (1 year)

Managed the organization’s online presence across digital platforms to enhance visibility and engagement with key audiences. Developed and maintained consistent brand messaging and supported communication strategy planning using digital insights.

Online Presence Management Digital Communication Brand Messaging Visibility and Engagement Communications Strategy & Insights