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@muddasirawan
Accomplished PPC specialist driving high-performance ad campaigns.
I am an accomplished PPC specialist with over 5 years of experience managing high-performance ad campaigns across various industries, including e-commerce, B2B, and retail. My proven track record in driving ROI and optimizing ad performance has enabled me to execute strategic campaigns that consistently meet and exceed clients' business objectives. I am proficient in using tools like Facebook Ads Manager and Google Analytics, which allows me to deliver measurable results effectively.
Throughout my career, I have successfully implemented A/B testing, audience targeting, and conversion optimization strategies, focusing on maximizing client growth and engagement. My recent role as a Meta Ads Specialist involved running lead generation ads for US-based home services, where I achieved a remarkable 65% reduction in cost per lead. I am passionate about leveraging my skills to help businesses thrive in competitive markets.
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Work history, roles, and key accomplishments
Recruitico | Offshore Remote Staff
Mar 2025 - Present (8 months)
Ran lead generation ads for US-based home services, successfully cutting the cost per lead by 65%. Built top-of-funnel to bottom-of-funnel funnels with targeted and retargeted audiences, and used creative hooks to boost click-through rates and lead quality.
Cocoon Digital Media
Apr 2023 - Jul 2025 (2 years 3 months)
Managed and optimized Facebook ad campaigns, leading to a 25% increase in client ROI within the first 6 months. Developed and executed targeted ad strategies, resulting in a 30% growth in lead generation for key clients.
No Joke Marketing
Feb 2024 - Jul 2024 (5 months)
Boosted brand visibility for childcare centers by 30% through optimized PPC campaigns. Spearheaded lead generation initiatives, increasing qualified leads by 20% for clients in the childcare industry.
Best Bargains NZ
Jun 2022 - Jul 2024 (2 years 1 month)
Increased sales by 35% for the furniture and electronics division through precision-targeted Facebook ads and funnel optimization. Conducted A/B tests to identify top-performing ad creatives, leading to a 15% increase in click-through rates.
The Bedroom Store
Aug 2022 - May 2024 (1 year 9 months)
Crafted and executed high-performance Facebook ad campaigns, leading to a 40% increase in qualified leads. Optimized conversion funnels and utilized advanced targeting techniques, resulting in a 35% growth in sales over 18 months.
Cedars Tower Dental Center
Jan 2023 - Feb 2024 (1 year 1 month)
Drove a 15% increase in high-quality leads through targeted Facebook campaigns. Implemented advanced audience targeting strategies, resulting in a 10% improvement in lead conversion rates.
GK HAIR LLC
Oct 2021 - May 2023 (1 year 7 months)
Achieved exceptional ROAS across multiple regions by leveraging advanced targeting, creative optimization, and strategic budget allocation. Drove a significant increase in brand awareness and online sales through tailored Facebook ad campaigns.
SIERRA Construction Design
Sep 2020 - Aug 2021 (11 months)
Increased brand visibility by 40% through targeted Facebook ad campaigns, positioning the company as a leader in the home remodeling industry. Generated a 30% increase in qualified leads for home remodeling services, contributing to a significant rise in client inquiries.
Degrees, certifications, and relevant coursework
MBA, Marketing
2017 - 2018
Completed a Master of Business Administration with a specialization in Marketing. Focused on advanced marketing strategies, business management, and market analysis.
BBA, Marketing
2012 - 2016
Earned a Bachelor of Business Administration with a concentration in Marketing. Gained foundational knowledge in business principles, marketing techniques, and consumer behavior.
Software and tools used professionally
You can contact Muddasir and 90k+ other talented remote workers on Himalayas.
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