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Muddasir AwanMA
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Muddasir Awan

@muddasirawan

Accomplished PPC specialist driving high-performance ad campaigns.

Pakistan
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What I'm looking for

I am looking for a dynamic role where I can leverage my PPC expertise to drive impactful marketing campaigns, collaborate with innovative teams, and contribute to business growth.

I am an accomplished PPC specialist with over 5 years of experience managing high-performance ad campaigns across various industries, including e-commerce, B2B, and retail. My proven track record in driving ROI and optimizing ad performance has enabled me to execute strategic campaigns that consistently meet and exceed clients' business objectives. I am proficient in using tools like Facebook Ads Manager and Google Analytics, which allows me to deliver measurable results effectively.

Throughout my career, I have successfully implemented A/B testing, audience targeting, and conversion optimization strategies, focusing on maximizing client growth and engagement. My recent role as a Meta Ads Specialist involved running lead generation ads for US-based home services, where I achieved a remarkable 65% reduction in cost per lead. I am passionate about leveraging my skills to help businesses thrive in competitive markets.

Experience

Work history, roles, and key accomplishments

NM

PPC Specialist

No Joke Marketing

Feb 2024 - Jul 2024 (5 months)

Boosted brand visibility for childcare centers by 30% through optimized PPC campaigns. Spearheaded lead generation initiatives, increasing qualified leads by 20% for clients in the childcare industry.

BN

Facebook Ads Manager

Best Bargains NZ

Jun 2022 - Jul 2024 (2 years 1 month)

Increased sales by 35% for the furniture and electronics division through precision-targeted Facebook ads and funnel optimization. Conducted A/B tests to identify top-performing ad creatives, leading to a 15% increase in click-through rates.

TS

Lead Generation Specialist

The Bedroom Store

Aug 2022 - May 2024 (1 year 9 months)

Crafted and executed high-performance Facebook ad campaigns, leading to a 40% increase in qualified leads. Optimized conversion funnels and utilized advanced targeting techniques, resulting in a 35% growth in sales over 18 months.

GL

Facebook Ads Manager

GK HAIR LLC

Oct 2021 - May 2023 (1 year 7 months)

Achieved exceptional ROAS across multiple regions by leveraging advanced targeting, creative optimization, and strategic budget allocation. Drove a significant increase in brand awareness and online sales through tailored Facebook ad campaigns.

SD

Facebook Ads Manager

SIERRA Construction Design

Sep 2020 - Aug 2021 (11 months)

Increased brand visibility by 40% through targeted Facebook ad campaigns, positioning the company as a leader in the home remodeling industry. Generated a 30% increase in qualified leads for home remodeling services, contributing to a significant rise in client inquiries.

Education

Degrees, certifications, and relevant coursework

SI

SZABIST ISLAMABAD

MBA, Marketing

2017 - 2018

Completed a Master of Business Administration with a specialization in Marketing. Focused on advanced marketing strategies, business management, and market analysis.

II

IIU ISLAMABAD

BBA, Marketing

2012 - 2016

Earned a Bachelor of Business Administration with a concentration in Marketing. Gained foundational knowledge in business principles, marketing techniques, and consumer behavior.

Tech stack

Software and tools used professionally

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Muddasir Awan - Meta Ads Specialist - Recruitico | Offshore Remote Staff | Himalayas