Muddasir Awan
@muddasirawan
Accomplished PPC specialist driving high-performance ad campaigns.
What I'm looking for
I am an accomplished PPC specialist with over 5 years of experience managing high-performance ad campaigns across various industries, including e-commerce, B2B, and retail. My proven track record in driving ROI and optimizing ad performance has enabled me to execute strategic campaigns that consistently meet and exceed clients' business objectives. I am proficient in using tools like Facebook Ads Manager and Google Analytics, which allows me to deliver measurable results effectively.
Throughout my career, I have successfully implemented A/B testing, audience targeting, and conversion optimization strategies, focusing on maximizing client growth and engagement. My recent role as a Meta Ads Specialist involved running lead generation ads for US-based home services, where I achieved a remarkable 65% reduction in cost per lead. I am passionate about leveraging my skills to help businesses thrive in competitive markets.
Experience
Work history, roles, and key accomplishments
Meta Ads Specialist
Recruitico | Offshore Remote Staff
Mar 2025 - Present (6 months)
Ran lead generation ads for US-based home services, successfully cutting the cost per lead by 65%. Built top-of-funnel to bottom-of-funnel funnels with targeted and retargeted audiences, and used creative hooks to boost click-through rates and lead quality.
PPC Specialist
Cocoon Digital Media
Apr 2023 - Jul 2025 (2 years 3 months)
Managed and optimized Facebook ad campaigns, leading to a 25% increase in client ROI within the first 6 months. Developed and executed targeted ad strategies, resulting in a 30% growth in lead generation for key clients.
PPC Specialist
No Joke Marketing
Feb 2024 - Jul 2024 (5 months)
Boosted brand visibility for childcare centers by 30% through optimized PPC campaigns. Spearheaded lead generation initiatives, increasing qualified leads by 20% for clients in the childcare industry.
Facebook Ads Manager
Best Bargains NZ
Jun 2022 - Jul 2024 (2 years 1 month)
Increased sales by 35% for the furniture and electronics division through precision-targeted Facebook ads and funnel optimization. Conducted A/B tests to identify top-performing ad creatives, leading to a 15% increase in click-through rates.
Lead Generation Specialist
The Bedroom Store
Aug 2022 - May 2024 (1 year 9 months)
Crafted and executed high-performance Facebook ad campaigns, leading to a 40% increase in qualified leads. Optimized conversion funnels and utilized advanced targeting techniques, resulting in a 35% growth in sales over 18 months.
Lead Generation Specialist
Cedars Tower Dental Center
Jan 2023 - Feb 2024 (1 year 1 month)
Drove a 15% increase in high-quality leads through targeted Facebook campaigns. Implemented advanced audience targeting strategies, resulting in a 10% improvement in lead conversion rates.
Facebook Ads Manager
GK HAIR LLC
Oct 2021 - May 2023 (1 year 7 months)
Achieved exceptional ROAS across multiple regions by leveraging advanced targeting, creative optimization, and strategic budget allocation. Drove a significant increase in brand awareness and online sales through tailored Facebook ad campaigns.
Facebook Ads Manager
SIERRA Construction Design
Sep 2020 - Aug 2021 (11 months)
Increased brand visibility by 40% through targeted Facebook ad campaigns, positioning the company as a leader in the home remodeling industry. Generated a 30% increase in qualified leads for home remodeling services, contributing to a significant rise in client inquiries.
Education
Degrees, certifications, and relevant coursework
SZABIST ISLAMABAD
MBA, Marketing
2017 - 2018
Completed a Master of Business Administration with a specialization in Marketing. Focused on advanced marketing strategies, business management, and market analysis.
IIU ISLAMABAD
BBA, Marketing
2012 - 2016
Earned a Bachelor of Business Administration with a concentration in Marketing. Gained foundational knowledge in business principles, marketing techniques, and consumer behavior.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
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