Mubashir Maqbool
@mubashirmaqbool
Performance-driven Senior Digital Marketing Specialist with 10+ years experience.
What I'm looking for
I am a performance-driven Senior Digital Marketing Specialist with over 10 years of experience in developing and executing successful marketing strategies that drive customer acquisition, brand awareness, and business growth. My expertise spans both B2B and B2C marketing, and I am skilled in SEO/SEM, Google Ads, lead generation, and brand management. As a Google Certified Ads Professional and accredited by HubSpot and SEMrush, I leverage my knowledge to create impactful marketing campaigns.
In my recent role at CommunityForce, Inc., I developed data-driven digital marketing strategies that significantly increased brand awareness and lead generation, achieving a year-over-year revenue growth of approximately 23%. I have a proven track record of enhancing lead generation and optimizing marketing automation platforms, which resulted in an 80% increase in leads generated from our website. My analytical skills allow me to continually optimize campaigns based on performance data, ensuring that marketing initiatives align with overall business objectives.
Throughout my career, I have successfully managed cross-functional teams and collaborated closely with sales teams to ensure a smooth transition from marketing-qualified leads to sales-qualified leads. My ability to analyze market trends and consumer behavior has enabled me to provide valuable insights that drive strategic decision-making and enhance overall business performance.
Experience
Work history, roles, and key accomplishments
Senior Digital Marketing Specialist
CommunityForce, Inc.
Aug 2021 - Nov 2024 (3 years 3 months)
Developed and executed data-driven digital marketing strategies for B2B tech-enabled services, focusing on brand awareness and lead generation. Achieved 23% YOY revenue growth and significantly increased lead generation through innovative marketing strategies.
Business Analyst (Marketing)
COMFY BEDDINGS
Feb 2017 - Jan 2021 (3 years 11 months)
Increased sales volume by over 200% through effective marketing and client relationship management. Provided market analysis reports leading to the launch of new products and improved profitability by 28%.
eCommerce Analyst
SARTEX
Sep 2013 - Dec 2016 (3 years 3 months)
Executed e-commerce strategies for B2B and B2C, enhancing website traffic by 30% through SEO initiatives. Collaborated on product development and utilized data analysis for campaign optimization.
Education
Degrees, certifications, and relevant coursework
University of Huddersfield
Master of Science, Information Systems & Management
2009 - 2011
Completed a Master of Science in Information Systems & Management, focusing on the integration of information technology and management principles to enhance organizational performance.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Portfolio
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