At AVALARA TECHNOLOGIES, I lead end-to-end creative production for marketing and corporate communications, and improved creative production efficiency by 80% through workflow optimization and templatization.
I conceptualized AdGensis, a Figma-based templatisation framework with a Google Form-driven intake process. It adapts a creative concept across multiple ad sizes while maintaining brand consistency; the initiative is in testing and was recognized by senior leadership.
Previously, I was a Senior Graphic Designer at WOW CREST, where I led and mentored a team of six designers and delivered branding, advertising, and digital design for clients including SBI, LeEco, HealthStreet, and Media Monks.
Across roles at VADCORE, BIPIN ENGINEERS PVT. LTD., and INFINISTA CONCEPTS, I created brand and marketing communication materials for varied clients. I’m also interested in exploring AI-powered creative technologies and new approaches to visual communication.

