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Mrugesh Naik

@mrugeshnaik

Healthcare market research and strategy consultant at Cetas Healthcare, advising medical device and healthcare clients on market entry and product positioning.

India

Message

At Cetas Healthcare, I lead market research and strategic consulting projects for medical device and healthcare clients across global markets. I assess competitive landscapes, customer segments, and demand, then recommend approaches to market entry, product positioning, and pricing.

At IQVIA, I delivered qualitative and quantitative research for pharmaceutical and healthcare clients, managing engagements from research design through analysis and insights delivery. Earlier, at Deloitte India, I supported pharmaceutical clients with process optimization and patient assistance program improvements.

Experience

Work history, roles, and key accomplishments

Current

Project Manager

Current

Cetas Healthcare

Mar 2025 - Present (1 year 7 months)

Lead market research and strategic consulting projects for medical device and healthcare clients across global markets. Conduct in-depth market assessments including competitive landscape analysis, customer segmentation, and demand forecasting.

Market Research Competitive Analysis Customer Segmentation Demand Forecasting Primary Research Secondary Research Stakeholder Interviews Strategic Consulting Market Entry Product Positioning Pricing Strategy Cross Functional Collaboration

Senior Research Analyst

Cetas Healthcare

Mar 2024 - Mar 2025 (1 year)

Delivered qualitative and quantitative market research projects for pharmaceutical and healthcare clients. Designed research frameworks, questionnaires, and surveys to assess market dynamics, customer behaviour, and competitive positioning.

Qualitative Research Quantitative Research Questionnaire Design Survey Design Market Dynamics consumer behavior Competitive Positioning Vendor coordination Data Analysis Insight Delivery

Associate Consultant

IQVIA

Sep 2022 - Feb 2024 (1 year 5 months)

Delivered qualitative and quantitative market research projects for pharmaceutical and healthcare clients. Managed end-to-end research engagements, including problem definition, methodology design, vendor coordination, data analysis, and insights delivery.

Market Research Qualitative Research Quantitative Research Research Frameworks Questionnaire Design Survey Design Vendor coordination Data Analysis Insight Delivery Client Leadership Market Intelligence

Risk Advisory Consultant

Deloitte India

Aug 2018 - Aug 2022 (4 years)

Supported pharmaceutical clients in process optimization and program improvement initiatives. Identified operational gaps and implemented process improvements for patient assistance programs.

Process Optimization Program improvement Gap Analysis Data Analysis Customer Relationship Management Strategic Recommendations

Research Associate

USV LTD

Nov 2013 - Jun 2015 (1 year 7 months)

Conducted peptide synthesis and purification using Solid Phase Peptide Synthesis (SPPS). Performed HPLC analysis for characterization and quality assessment of synthesized peptides.

Peptide Synthesis Solid Phase Peptide Synthesis HPLC Peptide Purification Protocol Development

Quality Assurance Officer

Capital Foods Exports PVT LTD

Oct 2012 - Oct 2013 (1 year)

Monitored raw material quality and ensured compliance with food safety standards. Supervised production processes to maintain product quality and regulatory compliance.

Quality Assurance Food Safety Standards Regulatory Compliance Production Supervision Complaint Investigation Corrective Actions