At Artefact South Africa, I coordinate a cross-functional team working on data-led, personalised marketing campaigns for a major retail group. I help align Artefact and client-side teams across the client's omni-channel precision marketing department.
I redesign processes and support their rollout, using RACI matrices, org structure mapping, and Miro-based workflow documentation. I also maintain production schedules, deadline trackers, and status reporting to support campaign delivery.
At Ozow Pty (Ltd), I supported strategic and operational initiatives through market research, competitor benchmarking, and performance analysis. I also analysed costs and product unit economics, and collaborated with finance teams on pricing strategy and financial analysis.
