Open to opportunities

Monika User

@monikauser5

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Senior marketing leader driving ROI through social strategy, brand, and copy.

Zimbabwe

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What I'm looking for

I’m seeking a senior marketing leadership role in Dubai to leverage my global experience and creative vision. I want to lead teams, own multi-channel growth strategy, and deliver ROI-focused campaigns that strengthen brand positioning.

I’m a results-driven digital marketing leader with 9+ years of end-to-end experience across social media, brand strategy, copywriting, and campaign management. I’ve built and scaled marketing programs that deliver measurable growth for diverse industries, including nutrition and media.

As Marketing Head at Noted AD Digital (April 2024–Present), I lead end-to-end marketing strategy and execution for a full-service digital agency. I oversee multi-channel campaigns across social media, content, SEO, and paid media, and I mentor cross-functional teams to achieve business KPIs.

Earlier, as Marketing Manager at H&S (June 2023–March 2024), I planned integrated campaigns across digital and offline channels, optimized performance for maximum ROI, and maintained brand voice through brand guidelines. Before that, I managed and grew social media presence from scratch at Yoga Nutrition LLP, and I began my journey with copywriting and creative execution at Radio Mirchi and Grow By Ten.

Experience

Work history, roles, and key accomplishments

Current

Marketing Head

Current

Noted Ad Digital

Apr 2024 - Present (2 years 1 month)

Led end-to-end marketing strategy and execution for a full-service digital agency, overseeing multi-channel campaigns across social media, content, SEO, and paid media. Managed and mentored marketing teams to meet business KPIs and supported client acquisition and retention through brand positioning.

Social Media Strategy Brand Strategy Content & Copywriting SEO SEM Paid Media Marketing Performance Analytics Team Leadership Influencer Marketing Marketing Campaign Management

Marketing Manager

H&S

Jun 2023 - Mar 2024 (9 months)

Planned and executed integrated marketing campaigns across digital and offline channels, monitoring performance and optimizing for ROI. Managed vendor and agency relationships, budgets, and maintained consistent brand guidelines and voice across touchpoints.

Integrated Marketing Performance Analytics ROI Optimization Brand Development

Copywriter

Radio Mirchi

Nov 2022 - Jun 2023 (7 months)

Crafted compelling scripts, digital content, and ad copies for a leading radio network, collaborating with creative and broadcast teams to develop engaging campaigns. Produced content for social media, websites, and on-air promotions, contributing to award-winning campaigns with measurable audience impact.

Copywriting Digital Content Creation On Air Promotion Writing Collaboration Audience Engagement

Social Media Manager

Yoga Nutrition LLP

Apr 2019 - Oct 2022 (3 years 6 months)

Built and managed the brand’s social media presence from scratch across Instagram, Facebook, and LinkedIn, developing content calendars and growth campaigns. Improved organic followers and engagement using data-driven strategies and coordinated influencer/brand ambassador collaborations, with monthly performance reporting for senior leadership.

Social Media Management Community Management Influencer Marketing performance reporting Analytics & Insights Brand Development

Social Media Executive

Grow By Ten

Oct 2018 - Apr 2019 (6 months)

Assisted in managing social media accounts for multiple client brands, creating targeted posts, reels, and stories. Supported campaign strategy and execution for brand awareness and lead generation while monitoring social media trends and competitor activity to inform content planning.

Social Media Content Creation Reels & Stories Production Audience Targeting Brand Awareness Lead Generation Social Media Brand Monitoring Competitor Analysis client support