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@mohsinrohani
User-centered Senior UX Designer with 11+ years of experience.
I am a user-centered Senior UX Designer with over 11 years of experience in crafting seamless, high-impact digital experiences across various sectors including Fintech, SaaS, E-commerce, and AI-driven applications. My expertise lies in design systems, user research, wireframing, and prototyping, where I lead cross-functional teams to deliver intuitive and scalable products. I am adept at developing UX strategies, interaction design, and ensuring accessibility compliance, utilizing tools like Figma, Adobe XD, and Sketch to create products that enhance user engagement and drive business growth.
Throughout my career, I have successfully launched numerous projects, including a significant increase in user engagement for Kuwait Finance House's website by 40%. My role as a Senior UX Designer at Automato AI has allowed me to improve usability by 30% through iterative prototyping and testing. I am passionate about creating impactful digital experiences and am always exploring new technologies and design best practices to innovate and elevate user experiences.
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Work history, roles, and key accomplishments
MRM
Sep 2023 - Present (2 years 2 months)
Led UX design initiatives for key projects, including the Kuwait Finance House website, resulting in a 40% increase in user engagement. Conducted user research and developed wireframes for Alfanar, ensuring a user-centric digital experience.
Automato AI
Feb 2023 - Present (2 years 9 months)
Led UX strategy and UI design for AI-powered applications, improving usability by 30% through iterative prototyping and testing. Developed a scalable design system for consistency across SaaS tools.
Upwork
Feb 2014 - Present (11 years 9 months)
Partnered with global clients on FinTech, SaaS, AI, eCommerce, and Healthcare projects, delivering impactful UX transformations. Specialized in user research and prototyping, ensuring data-driven design decisions.
Akru
Apr 2021 - Dec 2023 (2 years 8 months)
Led user research and usability testing for a digital property investment platform, designing a robust design system to ensure UI/UX consistency across financial interfaces.
Experts Cloud
Jan 2022 - Jan 2023 (1 year)
Led the UX team to optimize SaaS product experiences, ensuring smooth navigation and usability. Developed scalable design systems that improved UI consistency and reduced developer handoff issues by 30%.
Grid GmbH
Jan 2019 - Jan 2023 (4 years)
Created UX/UI solutions for a ticket-booking platform, streamlining workflows and improving user retention by 25% through iterative usability enhancements.
Finja
Feb 2017 - Nov 2022 (5 years 9 months)
Defined and planned UX for digital payment solutions, enhancing mobile banking flows and improving transaction success rates through usability testing.
AugmentCare
Jan 2018 - Apr 2018 (3 months)
Defined intuitive telemedicine interfaces, increasing appointment bookings and patient engagement through streamlined navigation flows.
Arbisoft
Oct 2015 - Feb 2016 (4 months)
Conducted UX analysis and design refinement for a web app, enhancing usability and accessibility while ensuring design consistency.
Obscure Interactive
Dec 2012 - Dec 2014 (2 years)
Conducted user interviews and usability tests to gather insights into user behavior, developing personas and journey maps to inform design decisions.
Degrees, certifications, and relevant coursework
Master of Science, Software Engineering
2011 - 2014
Completed a Master's degree in Software Engineering, focusing on advanced software development methodologies, system design, and project management.
Bachelor of Science, Computer System Engineering
2005 - 2010
Earned a Bachelor's degree in Computer System Engineering, covering topics such as computer architecture, programming, and software development.
Software and tools used professionally
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