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Mohsin Awais

@mohsinawais

Amazon Advertising Specialist at XUPBrands managing Sponsored Products, Brands, and Display campaigns to improve sales and lower ACoS.

Pakistan
Message

At XUPBrands, I plan and manage Amazon advertising campaigns across Sponsored Products, Sponsored Brands, and Sponsored Display. I use search term data, SQP reports, and competitor analysis to find keywords and opportunities.

I monitor campaign performance and optimize bids, budgets, and placements to improve sales and lower ACoS/TACoS. I also run PPC audits, identify wasted spend, and scale winning campaigns.

At DivitiaeCorpLtd.UnitedKingdom, I managed Amazon accounts through Seller Central, including PPC, listings, FBA operations, and inventory planning. I coordinated with suppliers, freight partners, warehouses, and design teams.

Across my previous roles, I supported PPC campaign setup and optimization, product launches, listing improvements, and performance reporting. My work has also included supplier coordination, freight forwarding, inventory planning, and account health issue resolution.

Experience

Work history, roles, and key accomplishments

XU
Current

Amazon Advertising Specialist

XUPBrands

Plan, create, and manage Amazon advertising campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display. Optimize bids, budgets, and placements to improve sales and lower ACoS/TACoS.

DK

Amazon Brand Expert

DivitiaeCorp Ltd. United Kingdom

Jan 2024 - Jan 2026 (2 years)

End-to-end Amazon account management through Seller Central, including PPC campaign setup, FBA operations, inventory forecasting, and listing optimization. Monitored account health and resolved policy issues.

Education

Degrees, certifications, and relevant coursework

University of Sargodha logoUS

University of Sargodha

Master of Commerce, Commerce

Pursued a Master of Commerce degree at the University of Sargodha.

University of Punjab logoUP

University of Punjab

Bachelor of Commerce, Commerce

Completed a Bachelor of Commerce degree at the University of Punjab.

Tech stack

Software and tools used professionally

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