Open to opportunities

Raja Usama Haider Kayani

@danyaliqbal1

Message

I build high-converting Shopify and Replo storefronts for DTC brands.

Pakistan

Message

What I'm looking for

I'm looking to build and optimize high-converting Shopify and Replo experiences for fast-moving DTC brands, collaborating directly with founders, media buyers, and creative strategists on landing pages, PDPs, offers, and testing.

I've built or optimized 300+ Replo and Shopify storefronts for DTC brands, including work for Sirge.com, AdPunch, The Visionary Group TX, and independent clients.

At Sirge.com, I supported 50+ client stores and reduced page load times from 4.2 seconds to 1.2 seconds through Replo optimization and asset and script cleanup. I take Figma-first designs through build, QA, mobile responsiveness, and launch.

I build advertorials, listicles, landing pages, PDP sections, bundles, buy boxes, upsells, and volume-discount offers designed to support CVR and AOV.

I'm comfortable solving practical storefront issues, from Weglot localization debugging and GitHub theme migrations to CheckoutChamp order flows, upsell sequencing, geolocation logic, and responsive Replo builds.

Experience

Work history, roles, and key accomplishments

Current

Shopify & Replo Developer

Current

Independent Freelance

Jan 2025 - Present (1 year 7 months)

Designed and built Replo landing pages and PDP sections for DTC brands, including dynamic promo banners and IP-based geolocation. Configured CheckoutChamp and migrated theme codebases to GitHub for version control.

Replo Shopify Liquid Figma Checkout Champ Weglot GitHub IP Geolocation CRO

Replo Developer

The Visionary Group TX

Jan 2024 - Jan 2025 (1 year)

Built Replo landing pages and product page sections for DTC client campaigns. Researched and benchmarked competitor homepages to inform page structure and design decisions.

Replo Landing Pages Design

Replo Developer

AdPunch

Jan 2023 - Jan 2024 (1 year)

Built listicle and advertorial pre-lander pages in Replo for cold-traffic A/B testing. Worked with media buyers and creative teams to turn ad copy into live landing pages.

Replo Landing Pages A B Testing

Shopify Designer & Developer

Sirge.com

Jan 2022 - Jan 2023 (1 year)

Built, customized, or optimized Replo and Shopify storefronts across 50+ client stores. Cut page load time from 4.2s to 1.2s through build optimization and asset cleanup.

Replo Shopify Liquid Figma QA