I've built and scaled 120+ Shopify and Shopify Plus stores for US, EU, and DACH brands, including RestoMods, DermaConcepts, Essential Bag, and Parelli Shop US. My work spans Shopify Plus migrations, custom storefronts, B2B and B2C commerce, and product personalization.
At Mark Technologies, I reduced SKU complexity by 80% through a variant-driven engraving system and increased customization conversion by 25% with real-time personalization previews. I also improved Core Web Vitals by 30% and connected Shopify APIs, GA4, and Klaviyo for attribution and automated customer workflows.
I've delivered faster, conversion-focused Shopify experiences using Liquid, JavaScript, Shopify Functions, Checkout UI Extensions, GraphQL, and custom apps. Previously, I helped migrate WooCommerce stores to Shopify Plus, improved load times and checkout conversion, and introduced CI/CD workflows that cut deployment time from 40 minutes to 8 minutes.
