As a Cold Email Expert at a marketing agency, I manage client outreach campaigns from strategy and targeting through testing, tracking, and ongoing optimization.
I build targeted B2B prospect lists using Apollo, LinkedIn Sales Navigator, LinkedIn research, and online data research, based on each client’s ICP and target market.
By refining subject lines, audience segments, email copy, and follow-up flows, I achieve 45–65% open rates and 2–5% reply rates. Results vary by industry, campaign volume, target market, offer, and list quality.
I also run A/B tests and track activity in CRM and workflow tools, keeping prospect data organized and reporting performance to clients and internal teams.
