At the Government of the Republic of Serbia, I advise on product vision and strategy, user research, UX design, and prototyping. I also work on usability evaluation, innovation, and performance.
At Microsoft, I served as Director of User Experience, with responsibilities spanning strategic leadership, team management, research, and usability testing.
At Sportserve and PepsiCo, I created art direction, creative strategy, brand identities, and UI and UX designs. At N26, I was responsible for managing the design team, art direction, and creative strategy.
My background combines Computer Science and Engineering with graphic design. I’ve applied that mix across product, UX, visual, and interactive design, including work in the public, private, and civil society sectors.

