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Milica DošljakMD
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Milica Došljak

@milicadoljak

Product and UX design advisor at the Government of the Republic of Serbia, shaping product strategy, research, and user experiences.

Serbia
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At the Government of the Republic of Serbia, I advise on product vision and strategy, user research, UX design, and prototyping. I also work on usability evaluation, innovation, and performance.

At Microsoft, I served as Director of User Experience, with responsibilities spanning strategic leadership, team management, research, and usability testing.

At Sportserve and PepsiCo, I created art direction, creative strategy, brand identities, and UI and UX designs. At N26, I was responsible for managing the design team, art direction, and creative strategy.

My background combines Computer Science and Engineering with graphic design. I’ve applied that mix across product, UX, visual, and interactive design, including work in the public, private, and civil society sectors.

Experience

Work history, roles, and key accomplishments

Government of the Republic of Serbia logoGS
Current

Advisor at Ministry of Science and Technology

Nov 2024 - Present (1 year 11 months)

The Government of the Republic of Serbia is the executive branch of Government in Serbia. The affairs of Government are decided by the Cabinet of Ministers, which is led by the Prime Minister. The Government is housed in Belgrade, Serbia.

According to the Constitution of Serbia, The Government:

• Determines and guides policy
• Executes Laws and other general acts of The National Assembly
• Adopt

Sportserve logoSP

Senior UI/UX Engineer

Sep 2024 - Aug 2026 (1 year 11 months)

Sportserve forms part of a remarkable group of B2C sports betting and B2B sportsbook technology companies, focused on delivering first class sports betting experiences and casino products for our users worldwide. Along with Sportion, TechSpirit, Standard Focus and Sportelligent, we are the driving force behind the world renowned sports betting company and our flagship brand, Dafabet.

As a Senior

Microsoft logoMI

Director of User Experience

Jun 2022 - Aug 2026 (4 years 2 months)

Microsoft Corporation is an American multinational technology conglomerate headquartered in Redmond, Washington. The company became highly influential in the rise of personal computers through software like Windows, and the company has since expanded to Internet services, cloud computing, video gaming and other fields. Microsoft is the largest software maker, one of the most valuable public U.S. c

PepsiCo logoPE

Senior UI/UX Engineer

Jul 2023 - Sep 2024 (1 year 2 months)

PepsiCo’s businesses have been operating in markets across our Europe sector for more than 80 years, manufacturing and supplying delicious foods and beverages that are enjoyed by millions of consumers each day. Our portfolio of snacks, soft drinks, dairy, juices and grains encompasses world-famous brands such as Pepsi, Lay’s, Doritos, 7UP, Tropicana and Quaker Oats, alongside our much-loved, local

N26 logoN

Head of Design

May 2021 - Oct 2022 (1 year 5 months)

Center for Investments and Finance is a leading provider of software solutions for risk management, credit rating and scoring as well as regulatory reporting in South-East Europe. We are currently embarking on a number of exciting projects with global fintech leader and digital banking pioneer N26.

Our people are our greatest asset. Our team is a diverse group of competent and highly motivated pr

Seavus logoSE

Senior UI/UX Designer

Apr 2021 - May 2022 (1 year 1 month)

Seavus® is a software development and consulting company with a proven track record in providing successful enterprise-wide business solutions. The company has over 800 IT experts worldwide and offers a variety of products and service options, successfully covering the European and US market from several offices in the world.

Their expanding portfolio covers: BSS/OSS, CRM, CEM, Business Intellige

Institute for Development Impact - I4DI logoII

Art Director and Designer

Nov 2019 - Nov 2020 (1 year)

Institute for Development Impact (I4DI) is a Consulting Group based in Washington DC specializing in Development Effectiveness. With our Broad - Based expertise and Vast Network of Affiliated Consultants, we provide High Quality Program and Organizational Effectiveness Consulting services all over the world, covering The Entire Project Cycle from Conception to Implementation and Evaluation.

Milic

BAD SISTEMS logoBS

CCO and UI/IX Designer

Feb 2016 - Sep 2017 (1 year 7 months)

BAD SISTEMS d.o.o. is a global provider of digital products and IT development expertise in Serbia. We are a young, agile team, constantly in search of innovative solutions for our customers and users. Our founders and owners are Swiss individuals who strive to establish a successful and sustainable business.

Associated Services include:

• Nearshoring
• Web and Software Development
• Digital Use

Ates Soft logoAS

Graphic and Web Designer

Jan 2011 - Oct 2012 (1 year 9 months)

Ates Soft is the address where clients from all over the world find a reliable partner for software development. Great experience of the founder and the management of our company in running complex software development projects and application of the highest industry standards in technical and organizational terms. In the last 10 years, we have successfully completed hundreds of projects. We cover

Education

Degrees, certifications, and relevant coursework

MI

Microsoft

Windows UX Design

Dec 2023

CA

California Institute of the Arts

UI/UX Design

May 2022

GO

Google

Google UX Design

Jan 2021

CO

Coursera

Graphic Design

Aug 2019

TM

Technical University of Munich

Master of Science (CSE), Computer Science and Engineering

2017 - 2019

UN

University of Niš

Master of Arts (M.A), Graphic Design

2011 - 2016

AS

Art And Design High School

High School Diploma, Graphic Design

2007 - 2011

Tech stack

Software and tools used professionally

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