At Creative StrategyAcademy, Copy That, I trained in research-led Meta ads through real brand briefs and ads. I learned the Creative Engine System and took the Uncrumpled case study from customer research to finished ads.
For Uncrumpled, I mapped customer pain points to angles and built a content grid for an anti-crease spray. I produced video scripts and static ads, including a handwritten-note concept with a fabric test.
For Purolabs Meno Complex, I wrote four Meta ads based on customer research and kept claims within UK supplement advertising rules. I also analyzed PETLIBRO customer benefits against owner complaints from Reddit, YouTube and Facebook.
I worked as a freelance copywriter on a lead-magnet squeeze page and sales copy for a Dead Sea mud mask. I now own and run a convenience store, handling stock, pricing and day-to-day customer contact.
Brazil