Open to opportunities

Mick Loftus

@mickloftus

Message

I build clear, memorable campaigns and brand stories for global healthcare and consumer brands.

Ireland

Message

I've led global campaigns and brand storytelling at Novartis across more than 30 international markets, turning complex healthcare and scientific topics into clear communications for patients, healthcare professionals and internal audiences.

I develop campaign platforms, messaging frameworks, website copy, film scripts and digital content, partnering with designers, strategists, marketers and producers from initial concept through global rollout. I also use AI-powered creative tools to accelerate research, ideation and content development while protecting editorial quality and a distinctly human voice.

Earlier, I created award-winning integrated campaigns at JWT DDFH&B and developed consumer and healthcare creative at CHEMISTRY Agency.

Experience

Work history, roles, and key accomplishments

Creative Lead & Senior Copywriter

Novartis Pharmaceuticals

Jan 2022 - Dec 2025 (3 years 11 months)

Led creative development of integrated campaigns and brand storytelling for global healthcare brands across 30+ markets. Developed campaign platforms, messaging frameworks, and high-impact content across digital, web, social, video, and editorial channels.

Creative Copywriting Brand storytelling Campaign Development Messaging Frameworks Content Strategy Digital Content Social Media Video Scripts Healthcare Marketing Cross Functional Collaboration

Associate Creative Lead & Senior Copywriter

Novartis

Jan 2018 - Dec 2022 (4 years 11 months)

Developed integrated campaigns and content programmes across digital, social, video, and editorial channels for global healthcare audiences. Created campaign platforms, brand messaging, and content strategies to simplify complex healthcare topics.

Creative Copywriting Campaign Strategy Content Development Brand Messaging Digital Content Social Media Video Scripts Editorial Content Cross Functional Collaboration Project Management

Senior Creative Copywriter & Creative Lead

CHEMISTRY Agency

Jan 2017 - Dec 2018 (1 year 11 months)

Developed integrated campaign ideas, brand platforms, and creative concepts for leading consumer and healthcare brands. Wrote advertising copy, digital content, social campaigns, and brand messaging across multiple channels.

Creative Copywriting Integrated Campaigns Platform Digital Content Social Media Brand Voice Client Presentations New Business Pitches

Senior Creative Copywriter

JWT DDFH&B

Jan 2005 - Dec 2017 (12 years 11 months)

Created award-winning integrated campaigns for national and international brands across consumer, healthcare, and corporate sectors. Developed campaign concepts, advertising copy, and brand messaging across digital, social, print, experiential, and broadcast channels.