Kathy McKenna
@kathymckenna
Communications and marketing professional translating complex issues into measurable, audience-focused campaigns.
IrelandWhat I'm looking for
I am a communications and marketing professional with 13 years' experience managing multi-stakeholder campaigns, shaping messages, and turning complex policy and technical information into accessible outputs. I have led high-profile project communications for large EU-funded initiatives, coordinated national campaigns and events, and consistently used data to measure impact and inform strategy.
I excel at stakeholder engagement, brand management, and producing multi-platform content that influences policy and public understanding. I am comfortable working on-site, remotely, or hybrid, and I bring a track record of delivering results under tight deadlines while supporting cross-functional teams and improving processes through structured reporting.
Experience
Work history, roles, and key accomplishments
Communications & Engagement Officer
Technological Higher Education Association
Jan 2023 - Jan 2025 (2 years)
Managed communications for the €40M N-TUTORR project, developed and enforced brand identity across eight partner institutions, and analysed communications outputs to report to the EU Commission and inform internal improvements.
Communications Manager
Grow Remote
Jan 2021 - Dec 2022 (1 year 11 months)
Co-authored a national policy submission on remote work, designed campaigns highlighting rural workers, and tracked campaign reach and engagement to evidence impact and inform strategy.
LISenior Communications Executive
Law Society of Ireland
Jan 2014 - Dec 2020 (6 years 11 months)
Supported governance and policy submissions, coordinated engagement with legal professionals and media, and produced multi-format reports and communications for policymakers and members.
Press & Communications Officer
Irish Cattle & Sheep Farmers' Association
Jan 2012 - Dec 2014 (2 years 11 months)
Developed policy submissions on Budget and EU CAP reform, coordinated a national seminar series to gather stakeholder input, and managed press releases and media engagement to raise member visibility.
Broadcast Journalist
Northern Sound Radio
Jan 2010 - Dec 2012 (2 years 11 months)
Produced daily news and features, delivered live event coverage and interviews under tight deadlines, and received PRII Best Newcomer award in 2011.
Education
Degrees, certifications, and relevant coursework
Grow Remote & LOETB
Training Course, Remote Leadership
Completed training on leading remote teams, focusing on remote leadership and team coordination skills.
PIPublic Relations Institute of Ireland
Certificate in PR Account Management, Public Relations
Completed a Certificate in PR Account Management focused on public relations account skills and client management.
CRChartered Institute of Public Relations
Professional Workshop, Reputation Management
Attended a Reputation Management Workshop covering strategies for managing organisational reputation.
UCUniversity College Cork
Master of Laws, Law
Completed a Master of Laws (LLM) degree at University College Cork, focusing on advanced legal studies.
UCUniversity College Cork
Bachelor of Civil Law, Law
Completed a Bachelor of Civil Law (BCL) degree at University College Cork, providing foundational legal education.
Radio Kerry Training
City & Guilds Diploma in Media Techniques & Journalism, Journalism
Completed a City & Guilds Diploma in Media Techniques & Journalism with a focus on radio journalism skills.
Tech stack
Software and tools used professionally
Availability
Location
IrelandAuthorized to work in
Social media
Job categories
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