Michelle Ma
@michellema
Analytics professional at Uber who drove an experimentation pivot contributing to $4.4M in cost savings.
United StatesWhat I'm looking for
At Uber, I led analytics for earner growth and vehicle programs, partnering with operations and product teams to refine strategic initiatives. My work on Outreach Innovation experiments contributed to $4.4M in cost savings.
I also developed regional performance dashboards and tracking frameworks so leadership could make faster, data-informed decisions. I identified structural data challenges and implemented scalable solutions to improve program visibility.
Earlier at Uber, I supported growth initiatives across onboarding, lifecycle, and engagement. Experimentation platform migration resulted in a 48% lift in 28-day supply hours and a 14% improvement in first-trip conversion.
Across technology, financial services, and retail, I translate complex data into actionable insights for business decisions. I’m currently exploring strategic, business-facing roles in analytics, insights, and operations.
Experience
Work history, roles, and key accomplishments
Relocation
Career Break
Jul 2024 - Present (2 years 3 months)
Relocated to Japan (family transition), relocating back to US summer 2026
- Led analytics for key earner growth and vehicle-related programs, partnering with operations and product teams to refine strategic initiatives
- Drove a major strategic pivot for Outreach Innovation experiments through A/B testing and performance and incrementality monitoring, contributing to $4.4M in cost savings
- Developed regional performance dashboards and tracking frameworks, enabling lead
- Supported strategic growth initiatives across earner onboarding, lifecycle, and engagement programs
- Enabled migration of experimentation platforms, resulting in +48% lift in 28-day supply hours and +14% improvement in first-trip conversion
- Identified opportunities to improve onboarding funnel performance, influencing the rollout of 24/7 support channels and increasing first-trip conversion r
Worked as Senior Analyst, Client Analytics at Synchrony.
Worked as Senior Analyst, Payment Solutions Analytics - HOME at Synchrony.
Senior Analyst, Customer Intelligence and Advanced Analytics
Oct 2018 - Dec 2019 (1 year 2 months)
Worked as Senior Analyst, Customer Intelligence and Advanced Analytics at Walgreens.
Worked as Statistical Analyst at LiquidGoldConcept.
Education
Degrees, certifications, and relevant coursework
The University of Toledo
Master of Science (MS), Mathematics and Statistics
Eastern Michigan University
Master of Arts (M.A.), Economics
Yoga Alliance
Registered Yoga Teacher (RYT-200)
Jun 2019
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Social media
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