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Michele peñaranda

@michelepearanda

Message

Advertising and digital marketing professional blending copywriting, storytelling, and measurable campaign strategy.

Venezuela

Message

What I'm looking for

I seek to generate impact with innovative advertising and digital campaigns, combining storytelling and content strategy with measurable, metric-driven results in a collaborative, multidisciplinary team.

I’m an advertising and digital marketing professional with experience creating creative strategies to boost brand growth. I’ve built my craft through producer and copywriter work at Unión Radio Medios (2013–2019), creating and editing radio content for shows like “Alta Tensión,” “Gato Solitario,” and “El Ghetto.”

Alongside that, I’ve led social media community management and digital strategy as an independent, developing and executing digital strategies while using metric analytics to improve engagement. I also create audiovisual content and visual storytelling for social media and advertising campaigns, coordinating with designers and producers to deliver quality across formats.

Experience

Work history, roles, and key accomplishments

Producer and Copywriter

Unión Radio Medios

Jan 2013 - Jan 2019 (6 years)

Created content and copy for live radio shows, managing creative writing, production, and editing. Collaborated with broadcasters and technical staff to ensure content quality.

Copywriting Creative Writing Radio Production Content Editing Storytelling Live Show Content

Community & Digital Strategist

Independent

Jan 2018 - Present (8 years 4 months)

Developed and executed digital strategies for brands on social media. Used metric analytics to improve content engagement and performance.

Community Management Social Media Strategy Digital Strategy Metrics Engagement Tuning Brand Growth

Audiovisual Creative

Independent

Jan 2018 - Present (8 years 4 months)

Edited videos and audiovisual pieces for social media and advertising campaigns. Created visual storytelling across ad formats and coordinated with designers and producers to maintain content quality.

Video Editing Video Post Production Animation Visual Storytelling Social Media Content Advertising Creative Cross functional Coordination