I've led growth and innovation across higher education, building student lifecycle strategies that improve recruitment, enrollment, retention, and learner success.
At Archer Education, I commercialized the Onward student engagement platform and built enterprise partnerships with Education Affiliates, Tulane, and UNC Project Kitty Hawk. I worked with university executives and cross-functional Product, Engineering, Marketing, Sales, and Customer Success teams to modernize student engagement and enrollment communications.
I founded ViewDo, developed its personalized student engagement platform, and led the company through acquisition by Archer Education. The engagement philosophy and product vision I created became the foundation for Archer's Onward platform.
Previously, I led digital engagement for the ASU–Starbucks College Achievement Plan, created lifecycle strategies contributing more than $5M in enterprise revenue, and built student outreach systems supporting 30,000+ prospective student inquiries annually.
