MICHAEL OKPARA
@michaelokpara
Results-driven digital marketing professional with 8+ years of experience.
What I'm looking for
I am a results-driven digital marketing professional with over 8 years of experience in social media marketing, team management, customer service, and campaign strategy. My career has been marked by a proven track record of success in leading digital marketing initiatives that drive engagement and boost brand presence. I have developed and executed comprehensive marketing strategies that have significantly increased sales and customer engagement across various platforms.
Throughout my career, I have honed my skills in social media advertising, content creation, graphic design, and analytics. My experience includes roles such as Marketing Manager at Pacesetters Books Limited and Vice President at Movement.College, where I led teams to create engaging content and analyze campaign performance using analytics tools. Currently, I am a Social Media Operations Specialist at WowHairLab in Beijing, where I manage the company’s social media accounts and create promotional videos that resonate with our target audience.
Experience
Work history, roles, and key accomplishments
Social Media Operations Specialist
WowHairLab
Jan 2025 - Present (5 months)
Creates and posts high-quality promotional videos and manages the company’s official social media accounts, ensuring they are up-to-date and engaging. Plans and produces advertising videos, incorporating creative ideas, and analyzes engagement metrics to adjust content strategies.
Digital Marketing/Sales Specialist
SkyeFort Trade-Tech LTD
Jan 2024 - Dec 2024 (11 months)
Created high-quality content using design software like Canva, Corel Draw, Photoshop, and Adobe Premiere Pro. Developed content marketing strategies to drive website traffic, lead generation, and sales, while managing and optimizing online campaigns across various digital channels.
Vice President
Movement.College
Jan 2019 - Dec 2022 (3 years 11 months)
Developed and executed comprehensive digital marketing strategies, managing social media campaigns across multiple platforms. Created engaging content to boost brand presence, analyzed campaign performance using analytics tools, and led a team of digital marketing professionals.
Marketing Manager
Pacesetters Books Limited
Jan 2014 - Dec 2018 (4 years 11 months)
Developed and executed marketing strategies to drive sales and engagement. Managed social media presence, created engaging content, and collaborated with cross-functional teams to achieve business objectives.
Education
Degrees, certifications, and relevant coursework
Michael Okpara University of Agriculture Umudike
Bachelor of Science, Physics
Studied the fundamentals of physics at Michael Okpara University of Agriculture Umudike. Gained a strong foundation in scientific principles and analytical thinking.
Alison
Certification, Social Media Marketing
Completed a certification in Social Media Marketing from Alison. This program enhanced skills in developing and executing social media strategies.
Meta
Certification, Social Media Marketing
Undertook an Introduction to Social Media Marketing certification from Meta. This course provided foundational knowledge in social media marketing principles.
Alison
Diploma, Social Media Strategy
Earned a Diploma in Social Media Strategy from Alison. This program focused on advanced strategies for effective social media presence.
Meta
Certification, Advertising
Completed a certification in Advertising with Meta. This program focused on utilizing Meta's platforms for effective advertising campaigns.
Meta
Certification, Social Media Marketing Campaigns
Completed a certification in Measure and Optimize Social Media Marketing Campaigns from Meta. This program focused on analyzing and improving campaign performance.
Meta
Certification, Social Media Management
Completed a certification in Social Media Management from Meta. This program focused on managing social media presence and content.
Coursera Project Network
Certification, CRM
Completed an Introduction to CRM with HubSpot certification from Coursera Project Network. This program provided an introduction to customer relationship management using HubSpot.
Coursera Project Network
Certification, HubSpot
Completed a Getting started with HubSpot certification from Coursera Project Network. This program focused on the foundational aspects of using HubSpot.
Meta
Certification, Social Media Advertising
Completed a Fundamentals of Social Media Advertising certification from Meta. This program covered the basic principles of advertising on social media platforms.
Digital Witch
Training, IT Training
Completed On-demand IT Training Skills from Digital Witch. This training provided various IT skills relevant to digital marketing.
Coursera Project Network
Certification, Social Media Management
Completed a certification on How to Schedule Posts to Multiple Social Media Platforms using Hootsuite from Coursera Project Network. This program focused on efficient social media scheduling.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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