MICHAEL OKPARAMO
Open to opportunities

MICHAEL OKPARA

@michaelokpara

Results-driven digital marketing professional with 8+ years of experience.

Nigeria
Message

What I'm looking for

I am looking for a dynamic role that fosters creativity and collaboration, where I can leverage my digital marketing expertise to drive impactful campaigns and contribute to a forward-thinking team.

I am a results-driven digital marketing professional with over 8 years of experience in social media marketing, team management, customer service, and campaign strategy. My career has been marked by a proven track record of success in leading digital marketing initiatives that drive engagement and boost brand presence. I have developed and executed comprehensive marketing strategies that have significantly increased sales and customer engagement across various platforms.

Throughout my career, I have honed my skills in social media advertising, content creation, graphic design, and analytics. My experience includes roles such as Marketing Manager at Pacesetters Books Limited and Vice President at Movement.College, where I led teams to create engaging content and analyze campaign performance using analytics tools. Currently, I am a Social Media Operations Specialist at WowHairLab in Beijing, where I manage the company’s social media accounts and create promotional videos that resonate with our target audience.

Experience

Work history, roles, and key accomplishments

WO
Current

Social Media Operations Specialist

WowHairLab

Jan 2025 - Present (5 months)

Creates and posts high-quality promotional videos and manages the company’s official social media accounts, ensuring they are up-to-date and engaging. Plans and produces advertising videos, incorporating creative ideas, and analyzes engagement metrics to adjust content strategies.

MO

Vice President

Movement.College

Jan 2019 - Dec 2022 (3 years 11 months)

Developed and executed comprehensive digital marketing strategies, managing social media campaigns across multiple platforms. Created engaging content to boost brand presence, analyzed campaign performance using analytics tools, and led a team of digital marketing professionals.

PL

Marketing Manager

Pacesetters Books Limited

Jan 2014 - Dec 2018 (4 years 11 months)

Developed and executed marketing strategies to drive sales and engagement. Managed social media presence, created engaging content, and collaborated with cross-functional teams to achieve business objectives.

Education

Degrees, certifications, and relevant coursework

MU

Michael Okpara University of Agriculture Umudike

Bachelor of Science, Physics

Studied the fundamentals of physics at Michael Okpara University of Agriculture Umudike. Gained a strong foundation in scientific principles and analytical thinking.

Alison logoAL

Alison

Certification, Social Media Marketing

Completed a certification in Social Media Marketing from Alison. This program enhanced skills in developing and executing social media strategies.

ME

Meta

Certification, Social Media Marketing

Undertook an Introduction to Social Media Marketing certification from Meta. This course provided foundational knowledge in social media marketing principles.

Alison logoAL

Alison

Diploma, Social Media Strategy

Earned a Diploma in Social Media Strategy from Alison. This program focused on advanced strategies for effective social media presence.

ME

Meta

Certification, Advertising

Completed a certification in Advertising with Meta. This program focused on utilizing Meta's platforms for effective advertising campaigns.

ME

Meta

Certification, Social Media Marketing Campaigns

Completed a certification in Measure and Optimize Social Media Marketing Campaigns from Meta. This program focused on analyzing and improving campaign performance.

ME

Meta

Certification, Social Media Management

Completed a certification in Social Media Management from Meta. This program focused on managing social media presence and content.

Coursera Project Network logoCN

Coursera Project Network

Certification, CRM

Completed an Introduction to CRM with HubSpot certification from Coursera Project Network. This program provided an introduction to customer relationship management using HubSpot.

Coursera Project Network logoCN

Coursera Project Network

Certification, HubSpot

Completed a Getting started with HubSpot certification from Coursera Project Network. This program focused on the foundational aspects of using HubSpot.

ME

Meta

Certification, Social Media Advertising

Completed a Fundamentals of Social Media Advertising certification from Meta. This program covered the basic principles of advertising on social media platforms.

DW

Digital Witch

Training, IT Training

Completed On-demand IT Training Skills from Digital Witch. This training provided various IT skills relevant to digital marketing.

Coursera Project Network logoCN

Coursera Project Network

Certification, Social Media Management

Completed a certification on How to Schedule Posts to Multiple Social Media Platforms using Hootsuite from Coursera Project Network. This program focused on efficient social media scheduling.

Tech stack

Software and tools used professionally

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MICHAEL OKPARA - Social Media Operations Specialist - WowHairLab | Himalayas