I'm currently CTO and Partner at XPO Concept & Digital Solutions, leading technology strategy, product architecture, and delivery across digital products, exhibitions, events, and brand activations. I lead O’KLA, a food-tech marketplace connecting customers with home cooks, and ALID, a logistics platform for local and cross-border delivery.
I direct multidisciplinary design, 3D, production, and engineering teams delivering end-to-end solutions for 20+ multinational and corporate clients. I translate creative, production, and business requirements into scalable digital and physical solutions.
Previously, I led XOYOX’s transition from a communications and events firm into a technology-enabled solutions provider. Across freelance work, GO Platform, Djezzy, Ornidex, Atlas Marketspace, and CETIM–Groupe GICA, I've built full-stack web and mobile applications, matching algorithms, dashboards, CI/CD workflows, and scalable database-backed systems.
I bring hands-on experience across full-stack development, machine learning, computer vision, mobile development, and technical leadership. My work has also been recognized through hackathon wins including NASA Space Apps Challenge, JunctionX Algiers, and AI Hack Tunisia.
